Greenhero

Development of an organic sales channel for greenhero.com - Improving the rankings of the pet care and pet food supplement online store GreenHero.

Project Greenhero

Hard Facts

Destination

Development of an organic sales channel for greenhero.com

A pet care and pet food supplement online store GreenHero.

Period

15.03.2020 until 15.10.2022

31 months

Result

Plannable organic sales channel in the mid five-digit range & an average Traffic-value of 11,500$!

Status

Paused

Lead

Jonas Lembke

Budget

Low

Cooperation

Advice first,

Full service later

Difficulty

Medium

(5/10)

Executive Summary

Google rankings

Keywords on page 1

+2.578 %

Keywords on in the top 3

+3.573 %

Keywords in 1st place

+2.543 %

Value of monthly traffic*

117 $

*(Costs if the Traffic through Google Ads would be purchased)

Traffic

Start of the project - March 2020

Traffic

Project progress - October 2022

→ almost 74-fold Traffic

Rankings

Start

Rankings

Finish line

→ 3,573 % more keywords in the Google top 3

→ 2,571 % more keywords in the Google top 4-10

→ 731 % more keywords in the Google Top 100

+ 1.007 %

Visibility growth after 30 + months

Greenhero

The task

GreenHero is the new project of the Futura GmbH. From sustainable, ecological pest control to green animal care products.

The store is based on Shopware and was only launched in mid-2019. So we were dealing with a very fresh project here.

None at all Trust, no optimization, no Backlinks. A project at ground zero, but with a few products and a few high-quality blog posts that we were able to build on.

Development of an organic sales channel for Greenhero Improving the rankings of the online store for pet care products.

Greenhero

The goals

1. goals

The aim was and is to generate a reliable stream of new monthly customers through top Google rankings for the store and the GreenHero Shop products, as well as with selected blog posts.

Objective #1: Top rankings for posts on pet-related topics to reach new potential customers.

Goal #2: Top rankings for product keywords to expand the organic sales channel

Goal #3: Build the pet care guide and improve the ranking of conversion-related keywords

2. market overview

Pet products are relatively special and only occasionally bring higher returns. Search volume with them. However, health problems or issues relating to pets have a very large Search volumeas people naturally google the symptoms, which in turn leads to the solutions (the products).

Accordingly, we have the rare case here that Content-keywords and a blog post strategy can potentially generate more sales than product keywords.

In the GreenHero project, we are therefore building on the Content-production.

3. competition overview:

In this case, we distinguish between:

Product competition

Content competition

→ Competitive strength for Product keywords: 3/10

→ Competitive strength for Contentkeywords: 7/10

→ Competitors are:

a) Online stores for animal products (direct competition)

b) Content sites and blogs about pets, animal health (indirect competition)

Transactional keywords (products)

Searches /month

Change of position

Flea comb

> 1.600

New entry - in 6th place

Cod liver oil zinc ointment

> 1.200

+ 33 places - in 7th place

Odor remover

> 1.000

+ 59 places - in 6th place

Strong, organic topics (blog)

Searches /month

Change of position

Mites guinea pigs

> 1.300

New entry - in 1st place

Bed bug bites Flea bites Difference

> 6.500

New entry - in 2nd place

Continental Bulldog

> 30.000

New entry - in 7th place

Greenhero

The battle plan

1. Phase: Text optimization & Onpage optimization
  Keyword-optimized texts for product & category pages, as well as Onpage optimization the whole website.
2. Phase: Keyword-optimized blog posts
  Blog posts on related topics that the target group is looking for in the event of a potential pest infestation.
3. Phase: through Link building on position 1-3
  Should be a worthwhile Keyword get stuck in front of positions 1-3 and do not improve, we use Link buildingto achieve these rankings as well.

Conclusion:

Below-average competition on the product keywords, medium to strong competition on the Content-keywords. In addition, a fairly new website, with many products, no Backlinks and no position on the market yet.

Not ideal conditions for SEO success, but that's how every new project is.

Greenhero

Project Greenhero

Hard Facts

Destination

Period

Result

Status

Lead

Budget

Cooperation

Difficulty

Executive Summary

Google rankings

Traffic

Start of the project - March 2020

Traffic

Project progress - October 2022

→ almost 74-fold Traffic

Rankings

Start

Rankings

Finish line

→ 3,573 % more keywords in the Google top 3

→ 2,571 % more keywords in the Google top 4-10

→ 731 % more keywords in the Google Top 100

Visibility growth after 30 + months

Greenhero

The task

Greenhero

The goals

1. goals

2. market overview

3. competition overview:

Greenhero

The battle plan

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