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bumpli

Building a strong, organic sales channel for the online store from Bumpli and their website bumpli.de through Google top rankings.

To the website

Project Bumpli

Hard Facts

Destination

Organic sales channel for Bumpli as well as improving rankings for essential keywords on Google.

Period

Setup: 10.2021 - 12.2021

Link building: 12.2022 – 02.2023

5 months

Result

Stabilen, flüssigen SEO-Umsatzkanal aufgebaut & large market share of organic search queries in this area.

Optimal basis created for further growth

Status

Completed

Lead

Markus Friedrich

Budget

Low

Cooperation

Advisory / Executing

+ Link building

Difficulty

6/10

Executive Summary

Google rankings

Keywords in the top 10
38
Keywords in the top 3
7
Keywords in 1st place
5
Value of monthly traffic*
630 $

*(Costs if the Traffic through Google Ads would be purchased)

Traffic

Project start

BUMPLI SEO START

Traffic

Result

BUMPLI SEO FINISH

+ 174% Traffic

Rankings

Project start

Rankings

Result

Bumpli Rankings End

+ 84 keywords in the Google Top 3

+ 257 keywords in the Google Top 10

+ 1,161 keywords in the Google Top 100

Bumpli

The task for us:

The online store for children's and baby accessories Bumpli want a sales channel through organic Google Traffic and for all terms related to its niche. tendrils.

Main Goal: Das Top-Ranking für alle Produkte und Kategorien sowie interessante Blog-Themen rund um Kinder, Babys und Erziehung, um einen organischen Umsatzkanal aufzubauen.

The SEO goals at a glance

1. goals

Als junges Start-Up, hat Bumpli uns mit einer sehr klaren SEO-Zielen kontaktiert. Teil dieser Ziele war es, die Online-Präsenz und Sichtbarkeit auf Online-Suchmaschinen zu erhöhen, um so organisches Wachstum zu erzielen. Um dies zu erreichen, haben wir als SEO-Agentur Anstrengungen unternommen, um die Webseite von Bumpli für relevante Schlüsselbegriffe in den SERPs zu optimieren und die organischen Rankings der Webseite in Google und anderen Suchmaschinen zu verbessern. Zudem war die Erhöhung der Conversions und Besucherzahlen auf der Webseite ein weiteres Hauptziel.

2. market positioning

Bumpli is a start-up in the baby products sector that focuses on innovative, safety-oriented and development-oriented items. Through its quality and focus on promoting early childhood development, Bumpli has quickly established itself in a highly competitive market. In our SEO strategy, we emphasized how Bumpli stands out in a saturated market through its unique quality and focus on children's health and well-being. Our goal was to strategically communicate this positioning to drive more qualified leads to the website.

3. competition overview:

Due to the highly competitive nature of the baby products sector, it was important for Bumpli to stand out from the crowd and present a distinctive brand value. Our SEO efforts therefore included a comprehensive competitor analysis to understand how similar companies were positioned and what keywords they were using to increase their online presence. Based on these insights, we later developed a customized SEO strategy to help Bumpli outrank the competition and thereby increase its organic growth.

Strong keyword developments

Relevant Keyword

Searches /month

Change of position

bumpli drinking bottle

≈ 1.700

+99 places - in 1st place

pop it

≈ 6.500

+31 places - in 2nd place

magic cup

≈ 5.000

+99 places - in 1st place

water bottle 1l

≈ 1.600

+90 seats - in 10th place

drinking bottle children

≈ 15.000

+7 places - in 14th place

baby nail scissors

≈ 800

+94 places - in 6th place

lunch box with compartments

≈ 3.600

+12 places - in 11th place

Bumpli

The battle plan

  1. extensive Research der conversionnahen Money keywords, Analyse aller technischen On- & Offpage-Faktoren, umfassende Konkurrenzanalyse
  2. Zielkeywords & Bearbeitungsart festlegen
  3. thorough Onpage optimization the whole website
  4. keyword optimized Content creation for product and category pages
  5. keyword optimized Content creation for adjacent conversion keywords
  6. smarter Link building for money keywords, to bring even hard-fought keywords to top rankings
  7. Post-optimization based on ranking keywords

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