Establishment of an organic sales channel for Bächlein GmbH from Coburg and its website "baechlein.de" as well as the Improving rankings for essential keywords from the plumbing supplies industry.
AThe aim of the project was to establish an organic sales channel for Bächlein GmbH from Coburg and its website "baechlein.de" and to improve the rankings for essential keywords from the sanitary supplies sector.
01.05.2022 until 10.10.2022
5 months + (continuous)
Over 300 keywords ranked on page 1 of Google within 5+ months & significant increase in sales achieved through organic SEO + a stable Traffic-value of just under 900 $.
Active
Medium
Medium-Plus
(6,5/10)
*(Costs if the Traffic through Google Ads would be purchased)
An optimization of the organic sales channel and an improvement of relevant rankings of the online store of Bächlein GmBH through consulting, on-page optimizations & technical aspects, URL- and Metadata-optimization, strong SEOContent & steady, stable Link building.
Reason: At the start of the project, the store did not yet have any significant authority in contrast to the strong competition and only had limited relevant Keyword-rankings. Proper SEO was still completely lacking.
Initial situation: Brook is a conversion-strong online store, but the majority of the keywords were not on top positions, which bring the really relevant sales. The store is based on Shopify. On the one hand, this limits the technical SEO, made the work on the URL structureand texts is much easier.
Together with the Bächlein team, we formulated trustworthiness and authority in the eyes of Google as a Main Goal and are proud of the first measurable results after just 3+ months.
Sanitary supplies
> 4.200
+75 places - in 9th place
Siphon
> 33.000
+12 places - in 11th place
Drain set
> 5.400
+5 places - in 8th place
Bath plug
> 2.900
+5 places - in 10th place
Design siphon
> 800
+90 seats - in 10th place
Conclusion:
There was strong competition for all product keywords right from the start. The domain authority of almost all competitors was also stronger than that of the client.
In addition, this client had a fairly young website, with a moderate number of products, but good categories, with strong search volumes behind them - in other words, a lot of potential for a site that was still "green behind the ears" for Google and first had to prove itself.
That is why it was particularly important to first build up a base of DoFollow Backlinks and optimize all URL technical aspects before the most important product categories & products could be optimized with data-based content.
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