Word count in SEO: Are at least 300 words of text necessary?

Does word count matter in SEO?

Hey everyone! Today I would like to ask you an all-important question: Does word count matter in SEO? In short, yes! Google prefers detailed Contentso it makes sense to write longer texts. It is therefore important that your texts provide as much information as possible. But enough said! Let's take a closer look at what a longer word count can do for SEO.

What do the studies say about word count in SEO?

The question of the "right" text length is hotly debated in the SEO community and various studies have produced different results. Here are some interesting findings:

1. backlinko's study

Brian Dean of Backlinko conducted a study of millions of Google search results. The main finding? The average word count of pages that rank on Google's first page is around 1,890 words. This suggests that detailed content tends to perform better.

2. serpIQ analysis

An older analysis by SerpIQ showed that the top 10 results in Google had an average of over 2,000 words. Interestingly, the word count decreased the further down the Ranking went down.

3 Ahrefs' point of view

Ahrefs, a well-known SEO tool, pointed out that the correlation between text length and Ranking is not necessarily causal. Perhaps longer content ranks better because it is more detailed or because it contains more Backlinks dress.

What does that mean to you?

• Quality before quantityIt doesn't make sense to simply write long articles if the content is not of high quality. A well-researched, in-depth article will often be longer, of course, but length alone is not a recipe for success.
• Consider your target groupIf you're targeting a technical audience looking for in-depth information, a longer, more detailed article might make sense. However, if your readers are looking for quick answers, a shorter, more concise post might work better.
• Look at the competition: If you are looking for a specific Keyword rank, take a look at the length of the articles that currently rank well. This will give you an indication of what Google and users expect for this particular query.

In conclusion: Yes, many studies indicate that longer content tends to perform better in the SERPs. But always remember that it also depends on the context and quality of the content. So don't just write more words, make sure that every word counts!

What is Thin Content?

Thin Content is a term from the field of SEO and refers to texts that consist of very little information. These are usually short texts that contain hardly any relevant information.

This type of content is bad for SEO, as search engines do not see any added value for users. As a result, pages with Thin Content are ranked significantly lower in the search results.

It is therefore essential to ensure that the content is more relevant and interesting in order to rank better in the search results.

An old SEO rule of thumb is that if pages have less than 300 words of text, this is considered 'Thin Content'.

What kind of content ranks better on Google?

Have you ever wondered what type of content ranks best on Google? Well, there are a few factors that Google takes into account when evaluating content.

First and foremost, it's important that your content is relevant and qualitative high-quality is. Google prefers content, that are tailored to the needs and interests of the users (Keyword: Search Intention) and provide them with useful information. In addition, the content should be well written and contain no spelling or grammatical errors.

How search intentions should be included in content

To incorporate search intent into your content creation, there are a few steps you can follow:

1. Start by researching keywords that users might use when searching for information related to your content. You can use tools like Google Ads Keyword Planner or Ahrefs to find out which keywords are used most frequently.
2. Create a list of keywords that you want to use in your content. Make sure you incorporate them naturally into the text and don't use them too frequently, as this can be seen as Keyword-spamming and can affect the readability of your content.
3. Consider the intent of the users reading your content. If users are looking for a solution to a problem, make sure your content solves those problems and doesn't just provide general information.
4. Make sure your content is relevant to users and meets their search needs. This way, they are likely to stay on your site longer and share your content, which in turn can help improve your search rankings.

Another important factor is user-friendliness. Google evaluates how easy it is to read and use the content on different devices and platforms. This also includes things like page loading times and mobile optimization.

Why longer texts are better for SEO

Text length and SEO are closely related because search engines, such as Google, evaluate and rank content that offers added value for the user. Text length plays an important role in this, as it is often an indicator of the quality and Relevance of the content. Let's take a closer look at this with a few examples and illustrations.

1. Detailed information: Longer texts often have the advantage of providing more extensive and detailed information on a topic. Imagine you are looking for information on the topic of "learning to play the guitar". A longer article that covers various techniques, exercises and tips will probably be more helpful and informative than a short text that only covers the basics.
2. User Experience: Search engines value the user experience. If a longer text is well-structured and easy to understand, it can help users stay on your website longer and engage more intensively with your content. This can be a positive signal for search engines.
3. Keywords and Topic relevance: A longer text allows you to cover different aspects of a topic and integrate a greater number of relevant keywords in a natural way. This can help your article to rank for a greater number of search queries and therefore generate more traffic. Traffic to your website.

But beware: length alone is not everything! It is important that the quality of the content does not suffer from the length of the text. A long text full of repetition or unnecessary information is less useful than a concise and well-structured shorter article. It is important to find the right balance between length and quality.

For example: Imagine you are writing an article about "The best travel destinations in Europe". A short text might list the top 5 destinations, but a more detailed article that describes each destination in more detail, gives tips for things to do and goes into regional specifics is likely to be seen as more valuable by users and search engines.

In summary, it can be said that text length plays an important role in SEO, as it is often an indicator of the quality and quality of a text. Relevance of the content. However, the length of the text should always be considered in conjunction with the quality of the content in order to ensure an optimal user experience and a good user experience. Ranking in the search results.

How user-friendliness should flow into the SEO text:

To ensure user-friendliness in your SEO texts there are a few steps you can follow:

1. Make sure your content is well structured by using headings, paragraphs and bulleted lists. This helps users to scan the content more easily and find the most important information more quickly.
2. Use easy-to-understand language and avoid using technical terms or abbreviations that may be difficult for the average user to understand.
3. Use images and videos to illustrate and visualize your content. This helps users better understand what they are reading and also makes the content more visually appealing.
4. Make sure the content is optimized for mobile devices. More and more users are using their smartphones to browse the internet, and it's important that your content is easy to read on all devices.
5. Use internal links to provide users with additional information and resources. This helps them to stay on your site longer and understand your content better.
6. Consider the loading time of your page. Users usually don't have much patience and may turn away from slow pages. Make sure your site loads quickly to improve the user experience.

The linking within the content and from external pages also plays a role. Google evaluates how well the content is linked and how relevant the linked pages are.

How are the word count and length of the text related to rankings?

Another important factor in Google's evaluation of content is the length of the text. According to various studies, longer texts generally rank better than shorter texts. A good length for informative articles is around 1,500 words. However, it is important that the text remains easy to read and interesting without becoming long-winded. Short texts can also rank well as long as they are relevant and of high quality.

What are short and what are long texts in SEO?

There are short and long texts, both of which are relevant for SEO depending on the use case.

Short texts are ideal for conveying individual keywords or sentences. They have a higher Keyword densitywhich means that there are more keywords in less text.

Long texts make it possible to convey more content as there are more words available. They can be used to create more complex and in-depth content, but the Keyword density is lower.

Both options are useful depending on the use case and, with the right strategy, can lead to greater visibility and Traffic lead.

How high should the word count be for landing pages for SEO?

It's important to keep the word count of your Landing Page for SEO. The optimal range is 500-1000 words.

This area makes it possible to include all relevant information in the text while ensuring good readability.

How high should the word count be on product pages for SEO?

Word count is an important factor when creating product pages for SEO. It is recommended to use at least 300 to 500 words for product pages.

This offers the opportunity to include all relevant information and to address the search engine algorithms.

The length of the page should be determined on the basis of the respective product, category and target group.

The more information there is, the better the chances that the page will be rated well. A long page with relevant information also offers a better user experience.

It may even be beneficial to increase the word count to 700 to 1000 words if the product is complex and requires a lot of detail. In any case, the page should be well-structured, error-free and clear.

How high should the word count of blog posts be for SEO?

Do you think there's a magic number for blog post word count? Well, the truth is that there is no single magic number.

However, some experts recommend that the minimum word count for a blog post is between 750 and 1,000 words.

And the more words you use, the better you can achieve your goals for Search engine optimization correspond.

In instructions and complex topics, word counts of 1,500 words+ are also recommended.

Try to create interesting content that entertains and informs your readers. At the end of the day, the quality of your content is the most important thing.

Conclusion

In conclusion, it can be said that the word count plays a decisive role in SEO.

Google prefers longer texts, which means that websites that provide detailed content rank better.

In the future, it is likely that Google and other search engines will continue to emphasize longer articles.

It can also be expected that search engines will continue to develop new methods to better evaluate relevant content.

In this respect, it is important that Webmaster consider the word count for SEO and make their content as detailed as possible.

Ultimately, it is important to find a balance between detailed content and a clear site design.