Search engine optimization is a long-term strategy. However, if you follow the most important basics, you will see your website gradually improve in the long term. Ranking improved. There are some things you can do to help you website climb the ranks - like applying these 10 SEO quick tips.
Our Top 10 SEO Quick Tips
1. set up your Search Console
The Google Search Console gives you direct access to Google. You can view statistics, view the top Keyword of your website, submit sitemaps and request crawlers.
2. fix your 404 errors
The last thing you need is for someone to click on your link in search and be sent to a 404 error page. It annoys people, it's bad for the user experience and it's sure to increase your bounce rate.
Avoid this problem by regularly scanning your website for 404 errors using Screaming Frog or similar. Turn these 404s into proper redirects for a quick SEO win.
3. optimize existing pages
Instead of reinventing the wheel by focusing only on new content, you can get some quick SEO wins by optimizing existing pages.
Make sure your pages follow the most important basics for on-page search engine optimization by making your:
- Title tags
- Alt tags
- Meta descriptionen
- Headings
- Body content
Use the Webmaster-HTML improvement report and an SEO report.Plugin like Yoastto receive suggestions for improvement and ensure that you are making the best possible use of on-page signals.
4. optimize your local listing
When you list your business on Google My Business, you have the opportunity to appear in Google's local search package, which itself ranks above the first organic results.
You can improve your chances of appearing in the top results by making sure your name, address and phone number are consistently displayed on your website. Google evaluates this information to determine the authority, Trust and evaluate the placement of your company.
Do this manually or use a tool like Moz Local. Even small differences or errors in your company name or address can lead to SEO problems.
5. your website needs a clean mobile optimization
Google has introduced two mobile-focused algorithm updates that favor websites that are optimized for mobile. If your website isn't already mobile-friendly, you can make a big SEO gain with this strategy.
Use Google's Mobile-Friendly Test to check this.
If you don't pass, then it's time to develop a responsive, mobile and user-friendly design for your website. Most WordPress themes are already mobile-optimized, but you can also hire a web developer to create your optimization.
6. link building is extremely important
Links are one of the three most important rank factors of Google. Therefore the Link building an excellent way to improve your Ranking to improve. Link building is a long-term strategy that you need to focus on to achieve and maintain top rankings in the long term.
Tip for natural Link buildingSet up a Google alert to track mentions of your brand on the web. If one of these mentions comes back to your website without a link, contact the Webmaster and ask him to include one.
7. check your keywords
The optimization and the Ranking for a new Keyword can take some time. For a quick SEO win, you can optimize posts and keywords that you're already close to ranking for. To find out what these are, simply go to the Search Traffic > Search Analytics in the Search Console. You can then see a list of queries for which your website has appeared in the search results.
The search console provides detailed information about clicks, impressions, CTR and the average Ranking-position for each query. Use this information to determine how to address these searchers.
For example, a query with high impressions but low CTR may mean that you need to optimize your title and meta description to attract more clicks.
8. eliminate your "duplicate content"
If you have multiple pages that have similar content, Google has to decide which one is the most relevant for the Ranking is. This means that your own subpages "cannibalize" each other, which has a negative effect on your SEO.
Fix the problem by analyzing your website for duplicate content. You can do this with the Duplicate Content Checker from Siteliner do. Whenever you need a new URL for old content, make sure that you create a canonical tag or 301 Redirect use to correct internal duplicates and improve search engine optimization.
9. improve the pagespeed of your website
The loading speed is an important ranking factor, so improving the loading time is a great opportunity for better rankings. Use the tool "PageSpeed Insights" from Google to see how your Pagespeed currently looks and make improvements as necessary.
The test will show you suggestions for improving the speed of your website. Improving the speed of your website by even one second is great for the user experience. This can also reduce the bounce rate, which can additionally improve rank.
10. optimization of internal anchor texts
Google uses anchor texts to determine what a page is about. Instead of using vague anchor texts such as "click here" for internal links, use relevant and keyword-optimized anchor texts for your content. This will help Google's crawlers to better understand your content.