10 Success Factors for WordPress Themes

10 success factors for WordPress themes are quickly found

Speed, SEO functionality, design, front-end functionality, Backend-functionality, social communities, number of columns, color scheme, screen display, readability on smartphones and WordPress version compatibility.

Success factor #1- Speed

Speed is important if you want to be found by search engines. It is also important for user-friendliness, because you wouldn't believe how many users are still or again (smartphones) using slow internet connections.

Success factor #2- SEO functionality

It's not always just about speed. A theme also has a lot of other SEO functionalities. A good theme can make it possible to do without additional SEO plugins.

Success factor #3 - Design

Square, round, Windows or Apple design. These are just a few designs. Social communities also influence the design of websites. The design should suit the target group and can also be easily adapted to this later.

Success factor #4 - Functionality

Whether frontend or Backend. Functionality is playing an increasingly important role. Are Facebook and Twitter already pre-installed? Is there already a store functionality in the Backend available? Depending on the orientation, different functionalities can be advantageous.

Success factor #5 - Social communities

Social communities are in GermanyAlthough the trends regarding Facebook, for example, are declining in the leading Facebook nations, they are still very important. If they are pre-installed in the theme, this usually improves performance and is normally an advantage.

Success factor #6 - Number of columns

The number of columns also includes the clarity and user-friendliness. With modern themes, you can also change the number of columns afterwards.

Success factor #7- Color scheme

Light background colors are important for a reputable site. You won't find a dark bank or insurance site, for example. Nevertheless, you can use colors to stand out from the competition and retain users. It is important for the readability of a page that there is a clear contrast between the font color and the background color.

Success factor #8 - Screen display

The screen display, i.e. the resolution that users use, is very important for the selection of the theme. It used to be easy, because users had ever larger screens. Today, however, it is still possible for themes to adapt dynamically, but this has an impact on the display, as a three-liner quickly becomes a one-liner, for example.

Success factor #9 - Smartphones

Fortunately, there are plugins for the smartphone display of WordPress sites. There are also themes that are single-column from the outset, for example, and with the right font size can easily be used as a smartphone and normal theme at the same time.

Success factor #10 - WordPress version compatibility

Almost all themes work straight away with all WordPress versions. Compatibility usually refers to the very latest WordPress features that are supported or not supported by the theme.