Building a strong, organic sales channel for the Organic Cosmetics & Facial Yoga online store rosental.dethrough Google top rankings.
01.11.2020 until 20.08.2021
9 months+
active
- Niels Stuck
- Markus Friedrich
Low
Advisory
Medium
(6/10)
(Costs if the Traffic through Google Ads would be purchased)
Before:
12.01.2020 – 30.10.2020
→ approx. 46,000 clicks
After:
01.11.2020 – 20.08.2021
→ approx. 96,000 Clicks
Result:
+ 50,000 clicks (+ 109 %)
The Beauty online store Rosental wants to build a sales channel through organic Google traffic and achieve top positions for all terms related to its beauty, skincare and facial yoga products.
Main Goal: The top rankings for the product categories to build an organic sales channel. And achieve further top rankings for individual main products, such as the rose quartz roller.
The website was created in 2018, has occasional posts, but does not have any content creation or Linkbuilding.
The online store is already active in other marketing disciplines such as performance marketing, social media marketing and Influencer active in marketing. This means that there is a certain level of brand awareness.
This provides a good basis for the SEO project, but no SEO measures had been implemented up to the start date. There were no copywriters and Backlinks have not yet been built.
Building an organic revenue channeltop rankings for product categories of the store, as well as individual very strong subcategories in Germany.
Improvement of all relevant meta information and category texts for better findability and comprehensibility of the products.
Optimal linking of the most important products and product categories through internal links and references to each other.
The market in the beauty sector with a focus on anti-ageing is large. While some products overlap with those of very well-known online stores, the majority of products are in a niche segment with good potential.
There is also strong competition in the natural cosmetics sector, which is also keen to win over certain keywords.
Rosental had already positioned itself in the top positions with the rose quartz roller.
As a natural cosmetics brand, Rosental finds itself in an ever-growing niche. As the demand for natural ingredients in products continues to grow, more and more competitors are following suit and becoming aware of the topic of SEO.
The focus for this customer is clearly on developing niche products with a lot of Search volume into the top positions.
Jade scooter
> 5.800
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Hyaluron serum
> 6.600
+6 places - in 6th place
Gua Sha
> 19.000
+3 places - in 3rd place
Conclusion: