Development of an organic sales channel for greenhero.com - Improving the rankings of the pet care and pet food supplement online store GreenHero.
Development of an organic sales channel for greenhero.com
A pet care and pet food supplement online store GreenHero.
15.03.2020 until 15.10.2022
31 months
Plannable organic sales channel in the mid five-digit range & an average Traffic-value of 11,500$!
Paused
*(Costs if the Traffic through Google Ads would be purchased)
GreenHero is the new project of the Futura GmbH. From sustainable, ecological pest control to green animal care products.
The store is based on Shopware and was only launched in mid-2019. So we were dealing with a very fresh project here.
None at all Trust, no optimization, no Backlinks. A project at ground zero, but with a few products and a few high-quality blog posts that we were able to build on.
Development of an organic sales channel for Greenhero Improving the rankings of the online store for pet care products.
Transactional keywords (products)
Searches /month
Change of position
Flea comb
> 1.600
New entry - in 6th place
Cod liver oil zinc ointment
> 1.200
+ 33 places - in 7th place
Odor remover
> 1.000
+ 59 places - in 6th place
Strong, organic topics (blog)
Searches /month
Change of position
Mites guinea pigs
> 1.300
New entry - in 1st place
Bed bug bites Flea bites Difference
> 6.500
New entry - in 2nd place
Continental Bulldog
> 30.000
New entry - in 7th place
Phase: Text optimization & Onpage optimization
Keyword-optimized texts for product & category pages, as well as Onpage optimization the whole website.
Phase: Keyword-optimized blog posts
Blog posts on related topics that the target group is looking for in the event of a potential pest infestation.
Phase: through Link building on position 1-3
Should be a worthwhile Keyword get stuck in front of positions 1-3 and do not improve, we use Link buildingto achieve these rankings as well.
Conclusion:
Below-average competition on the product keywords, medium to strong competition on the Content-keywords. In addition, a fairly new website, with many products, no Backlinks and no position on the market yet.
Not ideal conditions for SEO success, but that's how every new project is.
By 
German 
English