Development of an organic sales channel for Futura GmbH and its website futura-shop.de & Improving the rankings of the Futura pest control online store of the same name.
Development of an organic sales channel for Futura GmbH and its website futura-shop.de & Improvement of the rankings of the online pest control store Futura.
15.04.2020 until 15.10.2022
30 months +
1,502 keywords ranked on page 1 of Google within 30 months, significant sales increase achieved only through organic SEO & a Traffic-value of over € 20,500.
paused
Low
Advisory, focus on recommendations for action, data-based content creation & link building
Medium
(5/10)
*(Costs if the Traffic through Google Ads would be purchased)
An improvement in the organic sales channel and an improvement in the rankings of the Futura pest control online store through rating, Content and steady, stable Link building.
Reason: The store had suffered some losses in terms of traffic and visibility due to Google updates but also due to stinging competitors. Proper SEO was still completely lacking.
Initial situation: Futura is already one of the market leaders - but the vast majority of keywords are not in the top positions, which generate the really relevant sales. The store is based on Shopware and no work had been done on SEO until the start of the project.
The store and the structure have been around for years, which is why there is already a certain trustworthiness and authority in the eyes of Google. For this reason, we will not change the structure, even though it is not optimal.
Pest control
> 24.000
New entry - in 8th place
Vole trap
> 11.000
+3 places - in 4th place
Cockroach trap
> 2.300
+5 places - in 2nd place
Relevant content keywords (blog)
Searches /month
Change of position
Blackfly bite
> 11.000
New entry - in 1st place
Rat droppings
> 15.000
New entry - in 4th place
Carpet beetle
> 9.900
+10 places - in 6th place
Conclusion:
Below-average competition on the product keywords, strong competition on the content keywords. In addition, this customer had a rather old website, with many products, some Backlinks and a good position in the market. All in all: gute prerequisites for promising SEO success, but a lot of work awaited us at the start of the project.
By 
German 
English