XXLgastro

Building a strong and organic sales channel for a catering wholesaler through Google top rankings.

Project XXLgastro

Hard Facts

Destination

Building an organic sales channel for a catering wholesaler through Google Toprankings.

Period

14.01.2020 until 18.12.2020
12 months+

Result

Plannable organic sales channel established, as well as monthly € 19,750 monthly Advertising budget saved through organic Traffic.

Status

Completed

Lead

Lucas Perduß

Budget

Medium

Cooperation

Consulting & full service for Content and CMS work

Difficulty

Medium (6/10)

Executive Summary

Google rankings

Keywords on page 1

375

+256,27%

Keywords on in the top 3

185

+111,89%

Keywords in 1st place

+103,26%

Monthly value Traffic*

0 $

*(Costs if the Traffic through Google Ads would be purchased)

Traffic

Turn of the year 2019/2020

Traffic

End of 2022

→ more than 14 times the traffic

Rankings

Start

Rankings

End of 2022

→ 93.5 % more keywords in the Google Top 3

→414.74 % more keywords in the Google Top 4-10

-> 70.67 % more keywords in the Google Top 100

Traffic

The overview

+187,00 %

Visibility growth since launch

+ 509,87 %

Visitor growth - periods in comparison (approx. 12 months)

Before:
15.01.2019 – 14.01.2020

→ approx. 13,188 clicks

After:
15.01.2020 – 18.12.2020

→ approx. 80.430 clicks

Result:

+ 67,242 clicks (+509,87 %)

XXLgastro

The task

The Dutch online store xxlhoreca.nl would like to Germany expand and build up top rankings for your products here, increase the organic Increase traffic and thus generate organic sales via Google.

Due to the immense range of products in the online store, it was important for the customer to tackle products and categories right from the start that are in Germany are often sought after by professional restaurateurs.

Reason: The need and demand for Dutch cuisine in comparison to German cuisine is sometimes very different.

XXLgastro

The goals

1. goals

Building an organic revenue channeltop rankings for product categories of the store, as well as individual very strong subcategories in Germany.

Improvement of all relevant meta information and category texts for better findability and comprehensibility of the products.

Optimal linking of the most important products and product categories through internal links and references to each other.

2. market overview

Catering supplies comprise a large number of products, with search volumes ranging from 1,000 search queries/month to 100,000 search queries/month.

→ The store's product range includes a Search volume of 10,000,000 search queries per month

→ Various special and high-priced products with little competition &
Various general products with a lot of competition

3. competition overview:

→ Competitive strength: 5/10

→ Competitors are:

a) More than 20 other online gastronomy stores - including

gastro-hero.de
gastrodomus.com
expondo.de

b) the respective manufacturers of the products

c) Numerous affiliate stores and comparison sites (very price-competitive)

→ The market leaders in this segment have an organic traffic of 50,000 visitors per month

Keyword

Searches /month

Change of position

Ice cube machine

> 32.000

+13 places - in 4th place

Minibar

> 9.600

+92 places - in 2nd place

Combi steamer

> 2.700

+33 places - in 1st place

XXLgastro

The battle plan

Phase: Text optimization & Onpage optimization
The category texts and the basic Onpage optimization Get it in shape.
Phase: Targeted expansion of the "Low-Hanging Fruits" texts
Observe the initial developments and expand the category texts of the pages that have medium-high Search volume and are on page 2 & 3 in the rankings.
Phase: through Link building on position 1 to 3
Should be a worthwhile Keyword get stuck in front of positions 1 to 3 and do not improve, we use Link buildingto achieve these rankings as well.

Conclusion:

We were already looking forward to the enormous development possibilities during the planning stage, but we knew that we would first have to fight our way through the jungle of grammatically and linguistically improvable texts. More comprehensible, more meaningful Content was initially one of the focal points.

Overall, we achieved great results with the client and stable, sustainable progress in awareness in Germany.

XXLgastro

Project XXLgastro

Hard Facts

Destination

Period

Result

Status

Lead

Budget

Cooperation

Difficulty

Executive Summary

Google rankings

Traffic

Turn of the year 2019/2020

Traffic

End of 2022

→ more than 14 times the traffic

Rankings

Start

Rankings

End of 2022

→ 93.5 % more keywords in the Google Top 3

→414.74 % more keywords in the Google Top 4-10

-> 70.67 % more keywords in the Google Top 100

Traffic

The overview

Visibility growth since launch

Visitor growth - periods in comparison (approx. 12 months)

XXLgastro

The task

XXLgastro

The goals

1. goals

2. market overview

3. competition overview:

XXLgastro

The battle plan

Arrange free SEO initial consultation

Open questions? Shoot!

Our services

Overview

SEO top posts

Top ratings

Gifts