Catering Nimmersatt

Development of an organic lead funnel for catering in Hamburg & surroundings

Project Catering Nimmersatt

Hard Facts

Destination

Organic sales channel for Solacebands as well as improving rankings for essential keywords on Google.

Period

08/23 – 08/24

12 months

Interim result

300+ keywords on page 1 since according to current status

Significant increase in sales after implementation of the measures

Generated Traffic worth over 3,400 $ per month

Status

Active

Budget

low

Lead

Markus Friedrich

Cooperation

Content strategy

Content Texts + Linkbuilding

Difficulty

5/10

Executive Summary

Google rankings

Keywords in the top 10

+334 %

Keywords in the top 3

+425 %

Keywords in 1st place

+904 %

Value of monthly traffic*

660 $

+84 %

*(Costs if the Traffic through Google Ads would be purchased)

Traffic

Project start

Traffic

Project completion

→ more than 3 times Traffic

Rankings

Project start

Rankings

Project completion

→ 95 more keywords in the Google Top 3

→ 176 more keywords in the Google Top 10

→ 1690 more keywords in the Google Top 100

Catering Nimmersatt

The task for us:

Catering Nimmersattthe online store for dishes and catering service providers would like to expand its customer base in Hamburg expand organically using SEO.

Main Goal: The top ranking for building catering keywords like "Catering Hamburg", "Fingerfood Catering Hamburg" and "Event Catering Hamburg".

The SEO goals at a glance

1. goals

SEO goals:

As an online store and catering service provider in Hamburg, Catering Nimmersatt wants to be found organically by relevant customers in the city via search engines. The company therefore wanted to achieve as many rankings as possible for relevant keywords in the top 3 and top 10. This also included ranking for keywords related to catering in the individual districts of Hamburg.

2. market overview

Strength of the market:

As the second largest city in Germany, Hamburg has many keywords related to catering. However, there are already many competitors in the local market.

Position of the customer:

From an SEO perspective, the company was already performing well before the measures began and ranked well for fas mainKeyword "Catering Hamburg" was always between 2 and 3. Some target keywords were already in the top 10. Due to a lack of capacity, the company finally decided to outsource the measures to an experienced catering company. SEO Agency to hand over.

3. competition overview:

Competitive strength (on a scale of 1 to 10):
On a scale of 5/10, Catering Nimmersatt found itself between extremes. On the one hand, the company ranked for several relevant positions right from the start, but also competed with sometimes challenging rivals such as neo-catering.de/ and major national players such as heycater-com/.

Strong keyword developments

Relevant Keyword

Searches /month

Change of position

catering hamburg

≈ 1.500

+91 places - in 9th place

business catering hamburg

≈ 70

+2 places - in 1st place

fingerfood catering hamburg

≈ 150

+2 places - in 1st place

catering for wedding

≈ 300

+94 places - in 1st place

buy fingerfood

≈ 450

+22 places - in 1st place

Catering Nimmersatt

The battle plan

Phase: Text optimization & Onpage optimization: Keyword-optimized texts for all relevant category pages, as well as Onpage optimization the whole website.

Phase: Through Link building in position 1 to 3: Should be a worthwhile Keyword get stuck in front of positions 1 to 3 and do not improve, we use Link buildingto achieve these rankings as well.
Phase: Keyword optimized blog posts: Content is important for topic relevance, especially for broader product portfolios. Articles on product applications and product materials help Google to confirm topic relevance.

Catering Nimmersatt

Project Catering Nimmersatt

Hard Facts

Destination

Period

Interim result

Status

Budget

Lead

Cooperation

Difficulty

Executive Summary

Google rankings

Traffic

Project start

Traffic

Project completion

→ more than 3 times Traffic

Rankings

Project start

Rankings

Project completion

→ 95 more keywords in the Google Top 3

→ 176 more keywords in the Google Top 10

→ 1690 more keywords in the Google Top 100

Catering Nimmersatt

The task for us:

The SEO goals at a glance

1. goals

2. market overview

3. competition overview:

Strong keyword developments

Catering Nimmersatt

The battle plan

Arrange free SEO initial consultation

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Our services

Overview

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