Structure of the organic sales channel via SEO for the fejn GmbH from Cologne and e-commerce - fejn.com - from founder & managing director Dagmar Krämer, and the significant increase in Keyword-mass for sustainable jewelry and their rankings.
The online store originates from the jewelry store of the same name:
fejn jewelry store - at Körnerstrasse 76 - in 50823 Cologne.
As organic sales channel for fejn GmbH from Cologne and their website with online store for sustainable jewelry "fejn.com" - incl. improvement of rankings for essential keywords from the jewelry industry.
28.06.2022 until 28.06.2024
2 years + (consecutive)
Over 1,750 keywords ranked in the top 10 of Google within 2 years
+ Strong increase in sales through organic SEO
+ a stable Traffic-value of over 9,000 $ built up*
Active
Medium to high
Medium to plus
(7 /10)
*(Costs if the Traffic through Google Ads would be purchased)
Reason: At the beginning of the project fejn.com authority in comparison to the strong competition and only limited relevant Keyword-rankings. A comprehensive SEO strategy was missing.
Initial situation: fejn is a relatively high-conversion online store for sustainable and recycled genuine jewelry made of gold and silver, precious and semi-precious stones. The majority of the Keyword-However, the new ranking was still a long way from Google's top 10, and many product categories and landing pages for materials had not yet been created.
Measures:
- Advice and support
- OnPage optimizations
- Technical adjustments
- more continuous Link building
Another particularly important point for fejn was Helpful Content as purchase advice.
Solution: Create high-quality and helpful SEO content that contains relevant keywords and appeals to the target group - in collaboration and the Operational execution of the texts by the Text agency forsch&wild.
"sustainable jewelry"
> 1.400
+2 places - in 1st place
"earrings creoles"
> 2.500
newly placed - in 2nd place
"real gold earrings"
> 1.400
newly placed - in 2nd place
"14 carat gold"
> 4.400
newly placed - in 3rd place
"pearl ring"
> 2.500
newly placed - in 3rd place
1st phase - analyses: Comprehensive keyword analysis, competitor analysis and technical SEO analysis with all on-page & off-page factors
2nd phase - Content: Headline optimization, implementation of teaser texts, text optimization & onpage optimization through media, meta data, creation of new product categories for niches, creation of new landing pages for special search queries and strong expansion of the blog / magazine
3rd phase - Link building: With smart Backlinks through magazines from the industry also get the most competitive keywords into the top 10 on Google
Conclusion:
Our case study for fejn impressively demonstrates how our strategic SEO measures can improve the organic traffic and thus also the sales of this online store for sustainable jewelry can be increased. Within two years, they succeeded in placing over 1,750 keywords in Google's top 10. The measures included comprehensive consultations, targeted on-page optimization, the creation of high-quality content and continuous Link building. In the space of 24 months, the competition has changed from niche stores and start-ups in the jewelry market to genuine market giants. This shows: With smart SEO, you can also take on the big players.
By 
German 
English