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Tooth hero

Development of a strong, organic sales channel for Tooth hero and their website zahnheld.de through Google top rankings.

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Project Tooth hero

Hard Facts

Destination

Organic sales channel for Zahnheld and its website zahnheld.de as well as improving rankings for essential keywords on Google.

Period

12.2022 – 28.12.23

12+ months

Result

Stable, fluid SEO revenue channel established & optimal basis for further growth created

Status

Completed

Lead

Lucas Perduß

Cooperation

Full service

Difficulty

7/10

Executive Summary

Google rankings

Keywords on page 1
82
Keywords on in the top 3
28
Keywords in 1st place
4
Value of monthly traffic*
1109 $

*(Costs if the Traffic through Google Ads would be purchased)

Traffic

Before

Traffic

After

→ 3.2-fold Traffic

Rankings

Project start

Rankings

After

+65 keywords in the Google Top 3

+233 keywords in the Google Top 10

+ 3,081 more keywords in the Google Top 100

Tooth hero

The task for us:

The webshop Tooth hero would like to create a sales channel through organic Google Traffic and for all terms relating to its services in the field of industrial digitization.

Main Goal: The top ranking for core content and other relevant topics to build an organic sales channel.

Other marketing channels have already been used to some extent.
This provides a good foundation for the SEO project to build on.

zahnheld.de

The SEO goals at a glance

1. goals

Zahnheld is aiming for an intensive improvement in its visibility in organic search results.

The main goal is to achieve a top 3 ranking for a number of high-traffic keywords.

The targets also include an improvement in website traffic of at least 30% and an increase in the conversion rate within the next six months.

2. market positioning

- Strength of the market: With a robust annual growth rate, the online market for dental products remains strong, with demand for quality and cost-effective alternatives continuing to grow.

 

- Position of the customer: Zahnheld is still a long way from dominating the market despite impressive growth rates in recent years. However, they have an excellent offering and a solid marketing foundation, which means that there is potential for significant growth.

3. competition overview:

Zahnheld competes against both smaller and some of the large renowned dental product e-commerce sites.

The competition consists of authoritative sites such as Philips, DM, Mediamarkt & OralB and is therefore very strong on the most important keywords. 

Keyword developments in 9 months

Relevant Keyword

Searches /month

Change of position

sonic toothbrush

≈ 15.000

+8 places - in 3rd place

brushing your teeth before or after breakfast

≈ 1.100

+12 places - in 1st place

electric sonic toothbrush

≈ 900

+24 places - in 3rd place

ultrasonic toothbrushes

≈ 1.600

+36 places - in 6th place

Tooth hero

The battle plan

  1. Phase: Text optimization & Onpage optimization: Keyword-optimized texts for all relevant category pages, as well as Onpage optimization the whole website.
  1. Phase: Through Link building in position 1 to 3: Should be a worthwhile Keyword get stuck in front of positions 1 to 3 and do not improve, we use Link buildingto achieve these rankings as well.
  2. Phase: Keyword optimized blog posts: Content is important for topic relevance, especially for broader product portfolios. Articles on product applications and product materials help Google to confirm topic relevance.

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