Lefeld

Building a strong, organic sales channel for the online store from Lefeld and their website lefeld.de through Google top rankings.

Project Lefeld

Hard Facts

Destination

Organic sales channel for Lefeld and improved rankings for essential keywords on Google.

Period

April 2021 - December 2022

12+ months

Result

Stable, fluid SEO revenue channel built & large market share of organic search queries in this area.

Optimal basis created for further growth.

Status

Completed

Lead

Lucas Perduß

Budget

Medium

Cooperation

Full service

Difficulty

8/10

Executive Summary

Google rankings

Keywords in the top 10

1647

Keywords in the top 3

271

Keywords in 1st place

Value of monthly traffic*

4478 $

*(Costs if the Traffic through Google Ads would be purchased)

Traffic

Project start

Traffic

Result

→ almost 2-fold Traffic

Rankings

Project start

Rankings

Result

→ 261 more keywords in the Google Top 3 (+96 %)

→ 1408 more keywords in the Google Top 10 (+85 %)

→ 5594 more keywords in the Google Top 100 (+39 %)

Lefeld

The task for us:

The online store for aluminum profiles Lefeld would like to create a sales channel through organic Google Traffic and for all terms related to its niche around tools and machines for private and industrial use. tendrils.

Main Goal: The top ranking for all products and categories to build an organic sales channel.

The SEO goals at a glance

1. goals

The main aim was to build up top rankings for products and categories through Google - in order to generate more sales in their own online store in addition to sales on platforms.

2. market

The DYI niche is large and relatively competitive, with numerous major brands and stores, many of which are barely optimized. However, due to the age and strength of the major brands, it is not an easy playing field.

Relevant keywords are divided into generic category keywords, brand keywords (as Lefeld is a retailer) and product keywords.

3. competition overview:

Competitive strength: 6/10

The main competitors are:

Platforms like Amazon
Manufacturer brands
other DIY stores

Strong keyword developments in 12 months

Relevant Keyword

Searches /month

Change of position

hand-held circular saw with guide rail

≈ 5.100

+9 places - in 2nd place

table saw

≈ 30.000

+39 places - in 7th place

scheppach

≈ 36.000

+4 places - in 3rd place

table saw professional

≈ 600

+14 places - in 1st place

Hot glue gun battery

≈ 3.500

+60 places - in 7th place

gst 18v-155 sc

≈ 1.700

+96 places - in 4th place

metabo cordless chainsaw

≈ 1.500

+96 places - in 4th place

Lefeld

The battle plan

Phase: Strategy creation, keyword research & prioritization
Phase: Text optimization & Onpage optimization: Keyword-optimized texts for all relevant category pages, as well as Onpage optimization the whole website.
Phase: Through Link building in position 1 to 3: Should be a worthwhile Keyword get stuck in front of positions 1 to 3 and do not improve, we use Link buildingto achieve these rankings as well

Lefeld

Project Lefeld

Hard Facts

Destination

Period

Result

Status

Lead

Budget

Cooperation

Difficulty

Executive Summary

Google rankings

Traffic

Project start

Traffic

Result

→ almost 2-fold Traffic

Rankings

Project start

Rankings

Result

→ 261 more keywords in the Google Top 3 (+96 %)

→ 1408 more keywords in the Google Top 10 (+85 %)

→ 5594 more keywords in the Google Top 100 (+39 %)

Lefeld

The task for us:

The SEO goals at a glance

1. goals

2. market

3. competition overview:

Strong keyword developments in 12 months

Lefeld

The battle plan

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