bumpli

Building a strong, organic sales channel for the online store from Bumpli and their website bumpli.de through Google top rankings.

Project Bumpli

Hard Facts

Destination

Organic sales channel for Bumpli as well as improving rankings for essential keywords on Google.

Period

Setup: 10.2021 - 12.2021

Link building: 12.2022 – 02.2023

5 months

Result

Stable, fluid SEO revenue channel built & large market share of organic search queries in this area.

Optimal basis created for further growth

Status

Completed

Lead

Markus Friedrich

Budget

Low

Cooperation

Advisory / Executing

+ Link building

Difficulty

6/10

Executive Summary

Google rankings

Keywords in the top 10

Keywords in the top 3

Keywords in 1st place

Value of monthly traffic*

630 $

*(Costs if the Traffic through Google Ads would be purchased)

Traffic

Project start

Traffic

Result

+ 174% Traffic

Rankings

Project start

Rankings

Result

+ 84 keywords in the Google Top 3

+ 257 keywords in the Google Top 10

+ 1,161 keywords in the Google Top 100

Bumpli

The task for us:

The online store for children's and baby accessories Bumpli want a sales channel through organic Google Traffic and for all terms related to its niche. tendrils.

Main Goal: The top ranking for all products and categories as well as interesting blog topics related to children, babies and parenting to build an organic sales channel.

The SEO goals at a glance

1. goals

As a young start-up, Bumpli contacted us with very clear SEO goals. Part of these goals was to increase online presence and visibility on online search engines in order to achieve organic growth. To achieve this, we as SEO Agency efforts were made to optimize the Bumpli website for relevant keywords in the SERPs and to improve the website's organic rankings in Google and other search engines. Another main objective was to increase conversions and visitor numbers on the website.

2. market positioning

Bumpli is a start-up in the baby products sector that focuses on innovative, safety-oriented and development-oriented items. Through its quality and focus on promoting early childhood development, Bumpli has quickly established itself in a highly competitive market. In our SEO strategy, we emphasized how Bumpli stands out in a saturated market through its unique quality and focus on children's health and well-being. Our goal was to strategically communicate this positioning to drive more qualified leads to the website.

3. competition overview:

Due to the highly competitive nature of the baby products sector, it was important for Bumpli to stand out from the crowd and present a distinctive brand value. Our SEO efforts therefore included a comprehensive competitor analysis to understand how similar companies were positioned and what keywords they were using to increase their online presence. Based on these insights, we later developed a customized SEO strategy to help Bumpli outrank the competition and thereby increase its organic growth.

Strong keyword developments

Relevant Keyword

Searches /month

Change of position

bumpli drinking bottle

≈ 1.700

+99 places - in 1st place

pop it

≈ 6.500

+31 places - in 2nd place

magic cup

≈ 5.000

+99 places - in 1st place

water bottle 1l

≈ 1.600

+90 seats - in 10th place

drinking bottle children

≈ 15.000

+7 places - in 14th place

baby nail scissors

≈ 800

+94 places - in 6th place

lunch box with compartments

≈ 3.600

+12 places - in 11th place

Bumpli

The battle plan

extensive Research conversion-related money keywords, analysis of all technical on-page and off-page factors, comprehensive competitor analysis
Define target keywords & processing type
thorough Onpage optimization the whole website
keyword optimized Content creation for product and category pages
keyword optimized Content creation for adjacent conversion keywords
smarter Link building for money keywords, to bring even hard-fought keywords to top rankings
Post-optimization based on ranking keywords

bumpli

Project Bumpli

Hard Facts

Destination

Period

Result

Status

Lead

Budget

Cooperation

Difficulty

Executive Summary

Google rankings

Traffic

Project start

Traffic

Result

+ 174% Traffic

Rankings

Project start

Rankings

Result

+ 84 keywords in the Google Top 3

+ 257 keywords in the Google Top 10

+ 1,161 keywords in the Google Top 100

Bumpli

The task for us:

The SEO goals at a glance

1. goals

2. market positioning

3. competition overview:

Strong keyword developments

Bumpli

The battle plan

Arrange free SEO initial consultation

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Our services

Overview

SEO top posts

Top ratings

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