Development of an organic sales channel for the SchulLV GmbH from Karlsruhe and their website "www.schullv.de" and the Improvement of rankings for essential keywords from the online tutoring and online exam preparation sector, as well as learning materials for students and teachers of grammar schools, secondary schools and comprehensive schools.
AConstruction of a organic sales channel for SchulLV GmbH from Karlsruhe and their website & the improvement of rankings for essential keywords from the Industry of online tutoring and learning materials.
10.02.2022 until 10.10.2022
8 months + (consecutive)
Active
Medium
Higher
(7,5/10)
*(Costs if the Traffic through Google Ads would be purchased)
Optimizing the organic sales channel and improving the relevant rankings of the online store of the Brook GmBH through consulting, on-page optimization & technical aspects, URL- and Metadata-optimization, strong SEOContent & steady, stable Link building.
Reason: At the start of the project, the store did not yet have any significant authority in contrast to the strong competition and only had limited relevant Keyword-rankings. Proper SEO was still completely lacking.
Initial situation: Brook is a conversion-strong online store, but the majority of the keywords were not on top positions, which bring the really relevant sales. The store is based on Shopify. On the one hand, this limits the technical SEO, made the work on the URL structureand texts is much easier.
The trustworthiness and authority in the eyes of Google we have developed together with the team from Brook as a main goal and are proud of the first measurable results after just 3+ months.
Sanitary supplies
> 4.200
+75 places - in 9th place
Siphon
> 33.000
+12 places - in 11th place
Drain set
> 5.400
+5 places - in 8th place
Bath plug
> 2.900
+5 places - in 10th place
Design siphon
> 800
+90 seats - in 10th place
Conclusion:
There was strong competition for all product keywords right from the start. The domain authority of almost all competitors was also stronger than that of the client.
In addition, this client had a fairly young website, with a moderate number of products, but good categories, with strong search volumes behind them - in other words, a lot of potential for a site that was still "green behind the ears" for Google and first had to prove itself.
That is why it was particularly important to first build up a base of DoFollow Backlinks and optimize all URL technical aspects before the most important product categories & products could be optimized with data-based content.
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German 
English