Low Hanging Fruits

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In the Online Marketing world is described by the expression "Low Hanging Fruits"Goals, projects, or tasks that can be accomplished easily and without much effort before moving on to more challenging tasks. The expression is considered a metaphor for the fruit of a tree that hangs further down and is easier to grab.

To achieve the best results, it is important to understand which Low Hanging Fruits offer your company the best opportunities.

Turn to former customers

Former customers are a feast for the eyes, because they are familiar with your products and services.services familiar and it may be easier to persuade them to buy again as a result. This is especially effective if they have had a good experience in the past. If you have an online business, you can target these customers via newsletters, for example.

Send them an email with a special discount or suggest items related to their recent searches and purchases.

Low Hanging Fruits - how to find them?

We can divide the issue into two areas: first, focusing on low-competition keywords (e.g., long-tail terms) and second, ranking between position 10 and 20. Why is that? If you are already on the second page of the Google SERPs, it's clear that your page is relevant - even small improvements can help you reach the first page - and that's where the real Traffic to get!

You should use the Google Search Console or SEO Tools to analyze your ranking positions between 10 and 20. The Google Search Console always provides you with the most valid data and the best insights.

In Google Search Console, go to the "Performance" report and set filters for the keywords from the last 12 months between positions 10 and 20. Filter in descending order.

Look at the impressions of these keywords - these give valuable conclusions about the Search volume. (For exact data about the Search volume certain keywords, however, you should check the Google Keyword-planner). This way you can filter out which keywords are frequently searched for and where many visitors tend to be reached.

Conclusion

There are many more ways you can Low Hanging Fruits can optimize. But for now, the measures described here are sufficient to achieve the first successes. Depending on Keyword you will be able to achieve your goal with a small budget. Don't forget to monitor your success - there are many tools, including Google Search Console, to help you do this. All that's left to say is: have fun picking fruit!

Low Hanging Fruits also exist outside the SEO industry. In business, the focus is on the cost-benefit ratio - to achieve above-average success with little effort. This is exactly what SEO is about: improving positions with little effort!

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FAQ

What are Low-Hanging Fruits?

Low-Hanging Fruits are results or products that can be achieved easily and quickly with minimal effort. It's about focusing on simple outcomes or tasks to achieve quick wins and results. Low-Hanging Fruits are easy to achieve, but typically do not require a deep investment of resources or time.

How to use Low-Hanging Fruits?

One uses Low-Hanging Fruits to achieve quick results without extensive investment or deep time commitment. You can also use Low-Hanging Fruits to test a new technology or strategy without committing to a larger project.

Why use Low-Hanging Fruits?

People use Low-Hanging Fruits to achieve quick results without requiring large investments or resources. It's a great way to move a project forward quickly without investing too much time and resources.

What kind of low hanging fruits are there?

There are a variety of low-hanging fruits, some of which can be considered easy-to-implement ideas or activities. Some examples are low-cost marketing campaigns, creating an important file, or increasing the customer base.

Where to find Low-Hanging Fruits?

Low-Hanging Fruits can be found anywhere. One should take time to look for ways to easily accomplish a task. One can also ask the other members of the organization for advice to see if they have a better understanding of possible Low-Hanging Fruits.

How to choose low-hanging fruit?

When you have decided to use Low-Hanging Fruits, you should take the time to find the best possible solution. In order to select the best Low-Hanging Fruits, one should make an effort to identify the results or products that are easiest to achieve with little effort and quick results.

Can low-hanging fruit be used to explore new technologies?

Yes, you can use Low-Hanging Fruits to explore new technologies. Low-Hanging Fruits are an ideal way to explore new technologies without a large investment in resources or time. One can also use Low-Hanging Fruits to test new strategies or techniques before embarking on more extensive projects.

What are the benefits of using low-hanging fruit?

Low-hanging fruits offer many advantages. For example, they allow one to achieve quick results without a large investment in resources or time. They are also a great way to move a project forward without investing too much time and resources.

Can low-hanging fruit also act as a motivator?

Yes, you can use Low-Hanging Fruits to motivate yourself and others. By focusing on simple outcomes or tasks, quick wins and results can be achieved, which in turn can serve as motivation for further work.

Are there any risks in using low-hanging fruit?

There is always a risk that Low-Hanging Fruits will not be as effective as one would hope. Therefore, one should be aware that one may not achieve the desired results and therefore need to invest resources or time in the project.

With top positions to the new sales channel.

Let Google work for you, because visitors become customers.

Niels Stuck

Niels Stuck has 10 years of SEO experience and is the founder of the SEO agency "WOLF OF SEO". He gained practical experience by building 20+ affiliate sites alongside his marketing studies. Finally, he wrote his bachelor thesis about the influence of SEO on Google rankings, traffic and sales development in the form of a case study. Today, he specializes in e-commerce SEO and helps more than 80 companies build a sustainable organic revenue channel through SEO. Niels advises startups, established brands and corporations in search engine optimization of their online stores and primarily focuses on data-based content strategies and link building. He shares his knowledge about SEO and online marketing in this blog, as a speaker at conferences, in podcasts and as a guest author for OMT, Forbes, Starting Up and many more platforms.

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