« Back to Glossary Index

What is a widget

What is a widget?

The so-called widgets are small building blocks or elements that you often see in the sidebar of websites, which perform a simple function and do not take up much space.

A more textbook definition: "A Widget is a standalone application that can be embedded into third party websites by any user on a page where they hold the copyright (e.g. a web page, blog, or profile on a social media site)."


Some common examples of widgets:

  • Twitter Widget: DIe Twitter integration usually displays 3-5 of your latest tweets and also provides a link to your Twitter profile so people can easily follow you. The Widget Fetches information from your Twitter account and updates the feed in real time with the Widget.
  • Music Player: You've probably seen a lot of them on musicians' sites. Music playing components come in all shapes and sizes, but they all have at least one function: they allow people to listen to your music or podcasts.
  • Calendar: There are a variety of calendar embeds, but the idea is the same: Let people know about your upcoming events.
  • HTML/code snippet: These are sections where you add your own code so you have full control. You can display images, add links to them, embed videos and do a lot of other things if you know some basic coding that is MUCH easier than it sounds.
  • Newsletter: This way people can enter their email address in a small form and subscribe to your mailing list.

And these are just a few examples.


Why you should use widgets

Well, the small building blocks not only help you save space, they can also be ubiquitous on your website. If your sidebar is static, meaning it's on every page of your site, then these widgets will always be there. People don't have to search around to find links to your store, listen to your music, or find out when you're playing next. It's always in front of them.

And, they are easy to set up. Within WordPress, for example, you can simply select the subitem "Design  -> Widgets"and call up via Drag and drop, customize your widgets. Besides, the possibilities are pretty endless, so let your keativity run wild!

« Back to Glossary Index


What is a widget? arrow icon in accordion
A widget is a small program embedded in a website or an application. It allows users to get additional features, data, and interactions without leaving the website. Widgets can be in the form of icons, graphics, text, audio, or video.
What are the types of widgets? arrow icon in accordion
There are different types of widgets. Some examples are social media widgets, e-commerce widgets, weather widgets, video player widgets and calendar widgets.
How can I use widgets on my website? arrow icon in accordion
Widgets can be inserted using a website editor or a content management system (CMS). There are also a number of different plugins and widgets that you can install directly in your website.
What are the advantages of using widgets? arrow icon in accordion
Widgets are very useful for adding features that give users a better experience on your website. They can also be powerful search engine optimization tools and help you rank higher in search engine results.
How can I use widgets safely? arrow icon in accordion
By using widgets on your website, you increase the risk of your website being hacked. Therefore, it is important that you download widgets from reliable sources and regularly check for software updates.
Can I use widgets on my cell phone as well? arrow icon in accordion
Yes, you can also use widgets on your mobile device. Many apps have widgets that provide users with additional features, data, and interactions.
Do widgets cost anything? arrow icon in accordion
No, usually you can download and use widgets for free. However, there are also some paid widgets that charge corresponding fees.
Can I create my own widgets? arrow icon in accordion
Yes, it is possible to create your own widgets. You can use some programs that help you create your own widget code or you can use some techniques like HTML and CSS to build your own widgets.
Can I use widgets offline? arrow icon in accordion
Yes, you can use widgets offline on your computer or mobile device. You just need to make sure you have the right software installed to support the widgets.
What kind of widgets are used most often? arrow icon in accordion
Social media widgets, e-commerce widgets, video player widgets, and calendar widgets are the most commonly used widgets. These can help users find relevant information and features directly on their website or application.

With top positions to the new sales channel.

Let Google work for you, because visitors become customers.

About the author

Social Media & Links:

Your free gift!
Our SEO strategy

You want more visitors and better Google rankings?

Watch our free SEO strategy webinar now and understand where your SEO levers are and how to tackle them head on.