At MozRank is all about link popularity and how well your website is connected to other websites. It doesn't come directly from Google or Bing, but it's an important indicator we use to monitor the progress of link building campaigns for the Search engine optimization be able to measure and evaluate.
Moz.com is an SEO consulting company that has developed various tools used to measure and manage SEO and social media campaigns. They have become one of the most recognized experts in this field and offer some of their tools for free.
How is it measured?
MozRank is a logarithmic value. So it is much easier to change the value of your website from 2 to 3 than from 7 to 8. The base range for the measurement is between 0.0 and 10.0 and a website with "typical" Traffic is normally 3.0.
You can use your MozRank Improve your website by getting links from other websites. There are two ways to do this, and most sites try to use both to get the most benefit from investing time and energy. You can either collect lots of links from semi-popular sites or a few from really popular sites to improve your MozRank improve - the better the MozRankthe higher the return for a link to your website.
A web page has only a certain amount of link-Ranking-power that it can distribute to other websites with external links. Websites that receive more links or votes are considered more influential websites and are able to better support the websites they link to.
A good way to check the ratings of your website or other websites is to use the Open Site Explorer tool from Moz.com. This is a free tool that shows you various metrics that they have collected.
Why should you care?
Even though it's not a tool directly from Google, it shows you a pretty accurate assessment of link strength taken by the search engines.
It gives you an initial and ongoing benchmark for your link building efforts and for the Search engine optimization for your website design. This way, you'll be able to determine which of your efforts are successful each month, and you'll be able to make the best use of your time and effort for link building.
The core of the problem is link building itself. If you improve the number and quality of links to your website, your search engine ranking will improve dramatically overall and for specific keywords.
What's the catch?
The catch is that MozRank refers only to the link building...
It doesn't measure social media popularity, your website's search engine optimization, or the effectiveness of your content in converting visitors into customers. So it's a limited view of your digital marketing efforts that is only a small piece of the puzzle when it comes to building the perfect search engine marketing program.
So take it with the proverbial grain of salt and keep working to get your website design found in all the search engines for the perfect keywords for your target audience. You're already interested in the right things for this effort, so you're already on the right side of the equation.
Keep up the good work, good luck and let us know if you need any help or have any questions!« Back to Glossary Index