Keyword monitoring

Keywords that are tailored to your target group play a key role in the Search engine optimization continues to play an important role. Webmasters should therefore always keep a close eye on the most important keywords on their website in order to react as quickly as possible to changes in the Ranking to be able to react.

The Keyword-monitoring is not only important to quickly identify negative trends, but also to analyze the success of your SEO strategies. Therefore, it is crucial that webmasters understand the most important aspects of the Keyword-This is the only way to optimize the presence of your website or online store in the search engines.

What is keyword monitoring?

In order to attract users from a target group to a website via search engines, webmasters first have to identify the keywords that match their company and that users frequently search for. For online stores, for example, these are often the names of the products offered on the website.

These search terms, also called keywords, are important for the Search engine optimization, because based on these terms the corresponding subpages of a domain should be optimized. With the Keyword Monitoring you can Ranking of your online presence for certain search terms. The higher the Ranking for suitable keywords with high Search volume the more likely it is that users will visit your website or online store.

Since rankings can fluctuate greatly, it is even more important to monitor changes and keep a close eye on ranking development and current positions. To this end, it is also possible to monitor the development of a single keyword over a period of time, as well as its current position in the search engines, simply by implementing and evaluating a good SEO strategy.

How is the keyword monitoring section structured?

To avoid the Keyword-To use monitoring effectively, a project must first be created to which the relevant keywords can be assigned. In most tools the area Keyword-monitoring is divided into six subsections that allow for more detailed and structured monitoring. The six sections are:

Overview

Monitored keywords

Visibility

Domain analysis

Development of the ranking

Keyword analysis

After entering the keywords and calculating the first Keyword-items, the overview contains all important information on the RankingYou can also see the ratio of high-ranking keywords to non-ranking keywords and the websites where they are found. With the help of graphs and charts, you can also see the ratio of high-ranking to non-ranking keywords and the websites where they can be found. This allows webmasters to see at a glance how keywords are performing in each project.