URL Structure

url structure
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What is URL structure


URL Structure (Uniform Resource Locator) is a type of address used on the World Wide Web to access or reference a specific resource on the Internet. A URL consists of a combination of protocol, domain, and path that is used to specify the location of a particular page.

Tips for URL structure building

A well thought out URL structure can not only improve the user-friendliness and the Crawling by search engines, but also help your website content be better understood and ranked. Here are some tips and practices to improve the URL-Optimize the structure of your website in a meaningful way:

1. clarity and simplicity:

  • URLs should be short and concise. Long URLs can be confusing for users and are often not fully displayed.

2. use of keywords:

  • Include relevant keywords in your URLs. This helps search engines and users better understand the content of the page. Example: yourpage.com/seo-tips instead of yourpage.com/page123.

3. avoid special characters and capital letters:

  • URLs should consist of lowercase letters only, if possible, and special characters should be avoided. Example: Use yourpage.com/seo-basics instead of yourpage.com/SEO!basics.

4. logical structure:

  • Use a hierarchical structure that reflects the content of your website. Example: yourpage.com/services/seo-consulting.

5. avoidance of parameter URLs, if possible:

  • URLs with many parameters can be confusing for search engines. If possible, dynamic parameters should be avoided or should be replaced with so-called "URL Rewriting" techniques are being rewritten.

6. use of hyphens instead of underscores:

  • Hyphens are recognized as word separators by most search engines, while underscores are not. Therefore seo tips better than seo_tips.

7. avoid deep nesting:

  • A too deep URL-structure can be confusing for users and search engines. Example: Avoid structures like yourpage.com/category/subcategory/subcategory/page.

8. consistent URL-structure:

  • Stick to a consistent pattern for all URLs on your website. Consistency helps with Crawling and gives your users a better user experience.

9. use of canonical URLs:

  • If you have multiple URLs that lead to similar content, use the canonical tag to let search engines know which is the preferred URL. URL to communicate.

10. avoid URL-changes, if possible:

  • If you have a URL need to change, make sure you have a 301-forwarding from the old to the new URL set up. This helps to increase the SEO value of the old URL and not to confront users with 404 errors.

A good URL-Construction is a fundamental part of on-page SEO. By following these tips, you will not only improve the Ranking of your website, but also provide your users with a better experience.


One of the greatest advantages of the URL-The main advantage of the URL structure is that it provides a simple and efficient way of linking between different websites. This means that a website can be easily accessed from another website using a URL. In addition, a URL also be used to go directly to a specific page within a website, which greatly simplifies navigation.


A disadvantage of the URL-construction is that it can be very complex for certain users. If a user wants to use the URL does not enter or understand correctly, he cannot access the desired page. In addition, URLs can also be too long and complicated, which makes it difficult for users to remember them.

Use cases

URLs are used in many different use cases. They can be used to access web pages, link between pages, send emails, or download files. URLs are also used in search engines to index web pages.


Here are some examples of URLs:

1. https://example.com/page - An example of a complete URL.

2. example.com/page - An example of a URL without protocol.


URL-Construction is an important technology on the Internet that allows users to access and navigate websites. However, it can be complicated, and users need to be careful when entering URLs to ensure that they are accessing the correct page.

« Back to Glossary Index


What is a URL? arrow icon in accordion
A URL (Uniform Resource Locator) is a unique address that points to a specific resource on the Internet, such as a web page, image, or file. A URL consists of different parts, each of which has a specific meaning.
How is a URL structured? arrow icon in accordion
A URL usually consists of four important parts: the protocol, the server name, the path specification and the file name. The protocol specifies which protocol type is used for communication, while the server address specifies which server the user should connect to. The path specifies the directory path where the resource is stored, and the filename is the name of the file that is requested.
What protocols are used for URLs? arrow icon in accordion
The most commonly used protocol for URLs is HTTP (Hypertext Transfer Protocol). However, other protocols are also used, such as FTP (File Transfer Protocol), HTTPS (Secure Hypertext Transfer Protocol), SSH (Secure Shell Protocol), and many more.
What is the difference between a URL and an IP address? arrow icon in accordion
A URL is a human-readable address that points to a specific resource on the Internet. An IP address is a numeric address that is assigned to a specific device or computer on the Internet and thus determines which server the resource can be accessed.
What is a subdomain? arrow icon in accordion
A subdomain is a subdomain of a domain that allows a user to publish separate content on subordinate pages. It is sometimes used to host a separate directory, such as a forum or blog. A subdomain name begins with an underscore (for example, "forum.example.com"), followed by the name of the main domain (for example, "example.com").
What is a query string? arrow icon in accordion
A query string is a part of a URL that conveys data to a resource. It can be used to tell the server certain information, such as the desired page number or a search term. Query strings usually start with a question mark (e.g. "?page=2").
. What is a reference URL? arrow icon in accordion
A reference URL is a URL that points to another resource. These URLs are used to allow users to access external resources without having to go to a new page.
What is an Anchor Tag? arrow icon in accordion
An anchor tag is an HTML tag that allows the user to navigate within a web page. The anchor tag contains the URL to link to and can be used to link to other pages, for example, to a specific location on the same page or to another page.
What is a relative URL? arrow icon in accordion
A relative URL is a URL that specifies only the relative path to the resource. Relative URLs are used when a resource cannot be accessed directly, but must be accessed via a different path.
What is an absolute URL? arrow icon in accordion
An absolute URL is a URL that specifies the full path to the resource. Absolute URLs are used when you need to access a resource directly without using any other path.

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