What is Trust in SEO?
It is said that Trust difficult to build, but all too easy to destroy. But what is the basis of this elusive assessment?
The search engines needed a way to Trust build up, especially in the Online Marketing, and assign a value to this trustworthiness. From the point of view of the Search Engine becomes Trust determined from the domain age, the topicality of the content of a website, the Traffic and the popularity it has. If a website ranks high on all of these elements, the chances that Google will consider it trustworthy are very high, as it makes Google itself look good. But Trust is not something you earn overnight.
The structure of Trust is difficult and time-consuming, but associated with the good search engine rankings.
SEO is a long-term process - and as useful as optimization may be in the process of building a trust, it will take a long time to have an impact on a website's rankings. Nevertheless, in the end it can be a significant SEO success factor.
As in human relationships, search engines try to determine trustworthiness by evaluating the company you keep. What sites link to you? Who are you linking to? Who is sharing your content? All of these are clues that help search engines decide whether or not you are trustworthy. Also, just like human relationships that were once challenged, can be Trust bring one down.
What does "Trust Flow" mean?
The Trust for a website is given by the value of the links: If they come from trusted sites, if they are relevant to the topic, where you are placed, how much "Link Juice" the website has - and so on. There are some SEO tools that will give you this kind of information like domain-Trust or link trust word, which would be two metrics from the Majestic tool, for example.
It is important to focus on them when you are doing link building. In the graph above, you can see the Trusts and Citation Flow for a particular website. The higher the point on the graph curve, the better the link quality, with the vertical axis representing Trust Flow and the horizontal axis stands for Citation Flow.
A website can be created in the Ranking fall if it stops improving, adds new content, builds up a high bounce rate, or simply doesn't get a click.« Back to Glossary Index