Talking URLs are a special format of URLs that allows users to better understand certain information. They consist of several normal alphanumeric words that together form a clear title that tells a user what page they are on.
Why speaking URLs are important for SEO
Talking URLsalso called "friendly URLs" or "SEO-friendly URLs", are web addresses that are easy to understand and meaningful. They consist of meaningful words instead of cryptic strings and are easy for people to read. Talking URLs are important for several reasons for the Search engine optimization (SEO). Let's take a closer look with a few examples and illustrations.
- Usability: Talking URLs are easier to read and understand. This makes them more user-friendly and helps users better appreciate the content of a page before they click on the link. For example, the URL "www.meinshop.de/sportartikel/laufschuhe" immediately what the page is about, while "www.meinshop.de/prod?id=1234" does not make a clear statement.
- Relevance: Search engines like Google use the URL of a page, in order to display its content and Relevance for a particular search query. A speaking URLThe content of a page that contains relevant keywords can thus help your page to rank better for these keywords. For example, the URL "www.deineseite.de/garten/pflanzen/rosen" help rank for keywords like "garden," "plants," and "roses."
- Linkbuilding: Talking URLs are for the Linkbuilding advantageous because they are often used as Anchor text used when other websites link to your site. One URL like "www.deineseite.de/blog/wie-man-eine-hochzeit-plant" will probably have a better Anchor text deliver as "www.deineseite.de/blog/post?id=5678", which in turn helps to Relevance and the Ranking deiner Seite zu erhöhen.
- Social Sharing: When users Speaking URLs on social media or via email, these URLs are more engaging and informative than cryptic URLs. This can lead to more people clicking on the shared link and visiting your page.
For example, imagine you run a website about travel and you have a page about the most beautiful beaches in Thailand. A speaking URL like "www.deinereiseseite.de/thailand/schoenste-straende" will not only immediately convey to users what the page is about, but also show Google that the page is relevant to searches for "most beautiful beaches in Thailand".
In summary, it can be said that Speaking URLs are important for SEO, because they increase the user experience, the Relevance deiner Seite für Suchmaschinen verbessern, das Linkbuilding unterstützen und das Teilen deiner Inhalte in sozialen Medien erleichtern. Durch die Verwendung von sprechenden URLs trägst du dazu bei, die Sichtbarkeit und das Ranking deiner Webseite in den Suchergebnissen zu erhöhen.
Talking URLs have some advantages, especially for Search engine optimization. Since they are easy to read and understand, they help search engines index the pages better and strengthen the visibility of the page. In addition, they can help to improve the Traffic on the site by increasing user confidence in the site.
Talking URLs also have some disadvantages. Since they are longer than normal URLs, they can be more difficult to share or save. In addition, they can be difficult to change if you want to rename a page or change some information.
Talking URLs are most often found on websites that offer a lot of Traffic have and must be optimized, especially for websites that have many different pages and content. Some typical use cases for Speaking URLs are E-commerce-websites, blogs and Content-Management Systems.
A simple example of Speaking URLs is https://example.com/artikel/schreiben-eines-glossary-entry. The URL contains several keywords that tell a user what page they are on.
Another example is https://example.com/produkte/schuhe/herren/sneaker. This URL contains several keywords that tell a user that they are on the men's sneakers page.
Talking URLs are a useful tool to help users find the pages they want more easily. They have some advantages, especially in terms of search engine optimization, but also some disadvantages, such as their length. They are most often used for websites with a lot of Traffic and many different pages and content used.« Back to Glossary Index