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Siloing is a strategy of organizing information and other resources into delineated areas to promote collaboration and reduce costs. This technique is often used in companies to increase productivity and reduce costs.


A Silo-Structure is a concept of website organization in which content is divided into thematically related groups. This structure has several advantages for SEO, as it helps both search engines and users to find the Relevance and better understand the context of the content on your website. Here are some reasons why a Silo structure is helpful for SEO:

  1. Improved Crawling-Efficiency: By organizing your content into thematically related silos, you make it easier for search engine crawlers to find and index your pages. The Silo structure helps crawlers better understand the relationships between the different content on your site, which in turn helps the Crawling-efficiency and can help your pages to be detected faster and more often by search engines.
  2. Increased thematic Relevance: A clearly defined Silo structure can contribute to the thematic Relevance of your content by showing how the different pages and topics on your site are related. When search engines see these connections, it can lead to your pages being seen as more relevant and authoritative for certain keywords and topics, which in turn can boost your Ranking can improve.
  3. Improved usability: A well organized Silo structure is not only helpful for search engines, but also for your website visitors. By arranging similar content into logical groups, users can more easily find the information they are looking for, resulting in a better user experience. A positive user experience can, in turn, help to increase Dwell Time and to increase the conversion rate and reduce the bounce rate, all of which are important factors for good search engineRanking are.
  4. Stronger internal linking: With a Silo structure you can create an effective internal linking by placing links within a silo. This makes it easier for users and search engines to discover the thematically related content, which leads to better page navigation and stronger thematic Relevance leads. A strong internal linking can also use the Link Juice better within your website, which in turn increases the Ranking of your pages can improve.

How do I build a silo structure?

Simply put, it's all about Silo structure about organizing the content of your website logically and thematically. Think of your website as a multi-storey department store. Each floor (silo) has different departments (subcategories), and in these departments you will find the individual products (content).

Step 1: Planning and research

First of all, you need to understand what your target audience wants. What are the main topics they are interested in? Let's say you run an online store for outdoor gear. Your main silos could be: camping, hiking, fishing, etc.

Step 2: Define main categories (silos)

The main categories are your silos. In the outdoor store example, these would be camping, hiking, and fishing. These silos should be directly accessible from the main navigation.

Step 3: Form subcategories

Under each silo you should create subcategories. For the "Camping" silo, this could be "Tents", "Sleeping bags" and "Camping stoves".

Step 4: Assign content

Now comes the real Content into play. For the "Tents" subcategory, there could be content like "The 10 best tents for winter" or "How to choose the perfect tent".

Step 5: Internal linking

The Silo structure is strengthened by internal linking. There should be a lot of linking within a silo, but linking to other silos should be minimized. Think of the department store floor: you want visitors to stay in one department (silo) for as long as possible.

Step 6: Monitoring and adjustment

After the structure is in place, you should monitor performance. Does a silo work particularly well? Maybe you should then add similar content or subcategories.


A disadvantage of Siloing is that it creates a strong separation between teams, which can lead to poorer communication and weaker team spirit. It can also lead to an inefficiency problem, as multiple teams can do the same work or repeat the same tasks.


Outdoor Shop

Main category (silo): Camping

  • Subcategory: Tents
    • Article: "The 10 best tents for the winter".
    • Article: "Lightweight tents for backpacking tours".
    • Article: "Tent pitching: tips and tricks for beginners".
  • Subcategory: Sleeping bags
    • Article: "Sleeping bags: down vs. synthetic".
    • Article: "How to choose the right sleeping bag for each season?"
    • Article: "Care tips to extend the life of your sleeping bag".
  • Subcategory: Cooking equipment
    • Article: "Camping stove in test: Which is the best?"
    • Article: "5 simple and delicious camping recipes".
    • Article: "Tips for water filtration in the wilderness".

Main category (silo): Hiking

  • Subcategory: Walking shoes
    • Article: "How to find the perfect hiking shoe".
    • Article: "Breaking in hiking boots properly: Here's how".
    • Article: "Care tips for hiking boots: Enjoy them longer".

Fitness Blog

Main category (silo): Strength training

  • Subcategory: exercises
    • Article: "The 5 best exercises for biceps".
    • Article: "Effective training for the back: top exercises".
    • Article: "Leg training: How to strengthen your thighs and calves".
  • Subcategory: Nutrition
    • Article: "Protein requirements in strength training
    • Article: "Carbohydrates and fats: what is important for strength athletes?"
    • Article: "Pre-workout nutrition: what you should consider".
  • Subcategory: Regeneration
    • Article: "The importance of recovery phases in strength training".
    • Article: "Tips against sore muscles: How to regenerate faster".
    • Article: "Sleep and muscle building: Why good rest is essential"

This advanced structure shows how content can be organized in a clear and logical system. This not only promotes user-friendliness, but also helps search engines find the context and the Relevance of your content better.

Use cases

A Silo structure can be applied in different industries and for different types of websites. Here are some practical application examples:

  1. E-commerce-Websites: Let's say you run an online store that sells electronics items. A Silo structure can help to clearly separate the different product categories and simplify navigation for users. Your silos could look like this:
    • Smartphones (with subpages for different brands and models)
    • Laptops (with subpages for different brands, models and types)
    • Cameras (with subpages for different brands, models and accessories)
  2. Travel blogs: If you run a travel blog, you could use a Silo structure help you better organize the different destinations and themes. For example, your silos might look like this:
    • Europe (with subpages for different countries and cities)
    • Asia (with subpages for different countries, cities and sights)
    • Travel tips (with subpages for travel planning, packing lists, travel budgets, etc.)
  3. Health and fitness websites: For a website focused on health and fitness, the silos might look like this:
    • Nutrition (with subpages for different diets, recipes and food)
    • Training (with subpages for different types of training, exercises and tips)
    • Wellness (with subpages for relaxation, stress relief and self-care)
  4. Educational websites: If you operate a website that offers educational materials and courses, a Silo structure Clearly separate the different topics and content. For example:
    • Mathematics (with subpages for algebra, geometry, statistics, etc.)
    • Languages (with subpages for English, German, Spanish, grammar, vocabulary, etc.)
    • Natural sciences (with subpages for biology, chemistry, physics, etc.)

These examples show how a Silo structure can be applied in different contexts to clearly organize content and improve both usability and SEO performance. By implementing a Silo structure on your website you can change the thematic Relevance increase the Crawling-improve efficiency and achieve better internal linking.


The Silo structure in SEO is like the foundation of a well-organized house, which makes it possible to arrange various rooms in a meaningful way and provide clear orientation to the inhabitants. In the case of a website helps the Silo structure helping to clearly structure content and provide users with better navigation and easier access to the information they need.

By creating thematic silos, search engines can reduce the Relevance and understand the context of the content better. It's like presenting a city guide with a detailed map of the city with different neighborhoods and streets so that he can more easily show visitors the way to the desired sights.

The Silo structure not only improves usability, but also contributes to SEO performance. By grouping content in a targeted way and creating strong internal links, you can Link Juice and authority can be distributed more effectively within the silos. It is similar to an irrigation system in a garden, where water is targeted to the plants that need it most.

Overall, the implementation of a Silo structure in various industries and use cases - such as E-commerce-websites, travel blogs, health and fitness websites, or educational platforms - to better organization and a stronger thematic Relevance lead. This not only helps users, but also improves search engine visibility so that your website shines like a beacon in the digital world and is noticed by search engines and users alike.

« Back to Glossary Index


What is siloing? arrow icon in accordion
Siloing is a technique that allows you to organize your content and strategic resources within a website or network. The siloing approach ensures that your content is easy for search engine robots to find and categorize. It also helps improve your website's ranking and generate higher sales.
Why is siloing important? arrow icon in accordion
Siloing is very important for SEO purposes, as it helps improve the structure and readability of your website. This, in turn, improves the user experience and promotes better search engine rankings. Moreover, siloing helps optimize the time visitors spend on your website and makes it easier for you to better organize and prepare your content.
How do I organize my website using siloing? arrow icon in accordion
To organize your website with siloing, you must first create a strategic structure. After you do that, you need to divide the pages into categories and choose keywords to give a name to each of them. These categories must be clearly identified on each page. If your site has subpages, they must be placed in the appropriate categories to make the most of siloing.
How do I create a siloing structure? arrow icon in accordion
To create a siloed structure, you must first create a hierarchical structure that identifies the main topics and subtopics of your website. After you create such a structure, you need to connect the different pages of your website with unique links. The links should follow from each page of your website as well as be followed from external sources such as social networks.
What are the advantages of the siloing concept? arrow icon in accordion
With the siloing concept, you can easily navigate and organize your content. This improves the user experience and promotes better search engine rankings. It also makes it easier for you to edit and update your content, so you stay in control of your website.
Can I use siloing for my social media marketing as well? arrow icon in accordion
Yes, you can actually use siloing for your social media marketing as well. With the siloing approach, you can divide your content into different categories to get the relevant posts to your target audience. This makes it easier for you to reach your target audience better and helps you gain new followers and increase your reach.
How is siloing different from search engine optimization (SEO)? arrow icon in accordion
: While SEO strategies are designed to improve your website's search engine ranking, siloing focuses specifically on the structure and organization of your website. With the siloing approach, you can structure and clearly categorize your content so that it is easily recognizable and discoverable by search engine robots. SEO, on the other hand, helps you rank better in search engines
What types of content can I silo? arrow icon in accordion
You can silo almost any type of content. This includes blog posts, videos, podcasts, whitepapers, e-books, infographics, and other files. It's important that you divide the individual pages of your website into categories and tag them with relevant keywords to make them easier to find for search engine robots.
How can I implement an effective siloing system? arrow icon in accordion
To implement an effective siloing system, you must first create a hierarchical structure that identifies your main topics and subtopics. You'll also need to divide your pages into categories, select relevant keywords and connect your pages with unique links. If your website has subpages, they must be placed in the appropriate categories.
What are some common siloing mistakes? arrow icon in accordion
Some of the most common mistakes made when siloing are using the wrong or irrelevant keywords, using ambiguous links, not linking correctly between pages, using too many pages and categories, mixing different topics on the same page, and forgetting to give pages and categories unique titles.

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