Rich snippets are normal Google search results that are displayed with additional data and information. This additional data is usually pulled from the structured data in the HTML code of a page. Among the usual Rich snippets include, for example, ratings, company information, recipes or events.
Why are rich snippets important?
The vast majority of Google search results display the same 3 pieces of data:
A normal snippet looks like this:
For example, a rich snippet with rating looks like this:
Do rich snippets have an impact on ranking?
Google gets rich snippet data from structured markup (like schema) in your page's HTML.
Even though some people believe that using rich snippets can improve your search engine rankings, Google has stated that the use of rich SNippets no direct Ranking-signal is.
Nevertheless, the great advantage lies in the use of Rich snippets in that your click-through rate will increase, bringing new users to your site and indirectly improving rankings.
Best Practices: Choose Rich Snippet Type
The first step is to determine the type of Rich snippets that you want to receive. This way you can use Structured Markup, which is specifically designed to include this type of rich snippet in the SERPs to obtain.
Below we present the 7 most common Rich snippets before:
Reviews: Displays a star rating (from 1 to 5). It can be a single reviewer or the totality of user ratings.
Top Stories: Allows a website to appear in the "Top Stories" box in search results. Applies only to Google News-approved websites.
Product labeling: Does the Search Engine Information about a specific product (including price and product images).
Organization/Company: Helps Google understand important information about an organization (e.g., a business) (e.g., address, logo, and contact information).
Recipes: A special type of structured data that applies only to recipes. The recipe rich snippet contains data such as the preparation time for the dish, ratings and recipe images.
Music: Gives Google information about music, such as the release date of an album.
Events: Contains information about date, time, location and more.« Back to Glossary Index