Online Reputation Management (ORM)

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What is Online Reputation Management

What is Online Reputation Management (ORM)?

Online Reputation Management (ORM) means taking control of your online representation. Its techniques and strategies ensure that people find the right materials when they search for you on the Internet.When implemented well, online reputation management creates a positive representation on the web, counteracts misleading content and allows you to show your best side.


Why should you care about your online reputation?

Well, you may not think people are looking for you, but chances are they are. Common reasons include:

  • Employers conducting a pre-survey
  • Landlords in the search for potential tenants
  • Children looking for details from the "real life" of their parents.
  • Curious significant others, past and present
  • Former colleagues who want to share career opportunities.
  • No matter how "under the radar" or "low-key" your lifestyle is, there is a huge amount of information about you online and people see it.

If someone writes something negative about you online, it can seriously damage you in the long run. This is especially true if you don't know. You may never know why you didn't get the apartment you wanted, or why a job offer never materialized after that phenomenal interview.

It's important to keep track of what people are saying about you online, and then take steps to correct inaccuracies.


What they should know about online reputation management:

  • All search results are generated algorithmically. Your online reputation is determined by complex calculations that are automatically performed by computers. After all, no one has time to manually sort through all the information that's out there, so search engines and social media sites make educated guesses about what people will find interesting.
  • Popularity outweighs facts. No algorithm can tell whether information accurately reflects you or not, so popularity becomes the most important measuring stick. That's why embarrassing party photos, frivolous lawsuits dismissed years ago, and other types of irrelevant but fascinating "Clickbait Content" often the online reputation.
  • What have you learned from point 2? That's right, don't keep clicking on unwanted posts. It can be tempting to keep revisiting the negative pages in your search results. Don't do this. This tells the search engines that the page is relevant and pushes it up in the results. For the same reason, you shouldn't tell all your friends to visit the page. And under no circumstances should you link to it on social media or from another website.
  • Don't get involved with critics. If someone writes something unpleasant about you, don't write back, post a comment, or reference the offending item in online media or the like. All this does is draw more attention to the problem you don't want to see. There is also the risk that truly malicious people will take your response disapprovingly and turn the words against you. Why are you giving them extra ammunition? It's better to combat their taunts with radio silence.
  • Create positive Content, or set the record straight. You can only promote the materials that actually factually exist. This means that you need a solid base of positive and true content to improve your online reputation. You can take this into your own hands to some extent. For example, start a blog, publish YouTube videos, etc. - but you may need a publications team or a SEO Expertn to influence the search results.
  • Use social media smart. Not on Twitter? Register with your full name as a nickname. Are you active on LinkedIn? Make sure your resume is up to date. Social media sites often rank well in search results and you control the content they display, so it can make a big difference to your online reputation.
  • Protect your privacy. Keep track of personal data about you posted online. Disable services that sell your personal data and remove your data from people search sites. This makes it less likely that sensitive personal data can be used to abuse your online reputation.
  • Assume everything takes forever. Wenn etwas online veröffentlicht wurde, ist es möglicherweise Teil Ihrer permanenten Online-Reputation. Die Suchergebnisse sind nicht chronologisch geordnet, so dass alte Nachrichten, veraltete Informationen und Geschichten von vor Jahren weiterhin ein Ranking einnehmen können, wenn sie von Suchmaschinen als relevant angesehen werden. Dies kann für oder gegen dich arbeiten.
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What is an ORM? arrow icon in accordion
ORM stands for Object-Relational Mapping and is a programming tool that allows programmers to represent and manipulate data from a relational database in an object-oriented programming language.
Why should I map my database using an ORM? arrow icon in accordion
ORM is an important tool for representing and manipulating relational databases in an object-oriented programming language. ORM can solve many problems that can arise with the direct use of a relational database, such as poor performance, high code redundancy, and poorly readable code.
How does using an ORM affect performance? arrow icon in accordion
ORM can help improve the performance of your application. It can help you make your database code more readable and reusable, creating more readable and efficient code snippets. In addition, ORM frameworks can help programmers create optimized SQL queries, which in turn can improve the performance of your application.
Which ORM framework should I use? arrow icon in accordion
Which framework is best for you depends on your performance requirements. Some of the most popular ORM frameworks are Entity Framework, Hibernate, and Doctrine. It is important to choose a framework that meets your requirements and those of your application.
How are ORM frameworks used? arrow icon in accordion
ORM frameworks can be used to make the code of your applications more readable and reusable. They can also be used to create and manage database queries. They can also help avoid code redundancy by providing a unified interface for managing databases.
Can ORM frameworks also be used with NoSQL databases? arrow icon in accordion
Yes, some ORM frameworks also support use with NoSQL databases. For example, you can use Hibernate to perform queries in MongoDB, Cassandra, and many other NoSQL databases.
Can I create my own ORM framework? arrow icon in accordion
Yes, it is possible to create your own ORM framework. However, it is very difficult and requires a lot of time and effort. It is recommended to use an existing ORM framework as it is an easier and faster way to meet your requirements.
Who can I help with questions about ORM? arrow icon in accordion
There are a number of different sources you can turn to if you have questions about using ORM. For example, you can ask the ORM framework developers questions, read through the relevant ORM documentation, or visit various online forums or Q&A sites.
How can I ensure that my ORM setup is secure? arrow icon in accordion
To ensure that your ORM setup is secure, you must first make sure that you have selected the right ORM framework for your needs. It's also important that you take all the necessary security precautions, such as creating a strong password, and that you regularly check all the applications you build with your ORM framework for security vulnerabilities.
What problems can occur when using an ORM framework? arrow icon in accordion
Some of the most common problems that can occur when using ORM frameworks are poor performance, poorly readable code, and poor reusability. However, these problems are easily avoided by following certain rules for using ORM frameworks.

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