What is online marketing?
The Online Marketing uses web-based channels and thus markets a company's products or services. The special feature of marketing is that potential customers are often reached via social media platforms. In addition, as methods of attracting new prospects also rely on an e-mail acquisition, online advertising or efficient Search engine optimization set.
The goal of marketing is to reach potential customers through the channels where they spend the most time and feel most comfortable. Online is the best way to reach them, since they spend a lot of time reading, shopping online, or engaging in social media activities there anyway.
The widespread use of the Internet for business and personal use has created many new channels for advertising and marketing activities, including those mentioned above. Due to this differsOnline Marketing from traditional marketing. There, media such as print, billboard, television and radio advertising were used in the past.
Before Online Marketing-channels have emerged, the cost of marketing products or services has often been too high and also difficult to measure. Think of national television advertising campaigns measured through consumer focus groups to determine the level of brand awareness. However, these methods are not suitable for accurately measuring the success of advertising campaigns. Today, theoretically, anyone can participate in Online Marketing participate. This requires only the creation of a website and acquisition campaigns as cheap as possible. The offered marketing products and services also have the possibility to be optimized through SEO. This ensures that the efficiency increases and the ROI (return on investment) of the campaign is improved.
What are the advantages of online marketing?
A key benefit of using online channels to market a business or product is the ability to accurately measure the performance of a particular platform. In addition, it is possible to monitor the way visitors interact with a website or a Landing Page interact, evaluate. There is also the possibility of analyzing the visitors who develop into investing customers. This makes it possible to determine which channels are most effective for successful customer acquisition.
Analytics for web or mobile app experiences can help determine the following:
- What Online Marketing-channels are the most cost-effective in attracting customers, based on the conversion rate of visitors to customers and the cost of visitors.
- Which online channel is most efficient in acquiring and increasing Costumer Lifetime Value for customers.
- Which customer groups have a strong interaction rate and high potential for upsells.
What methods belong to online marketing?
There are a number of tools that can be used to create a robust Online Marketing-program to build and maintain:
- Email marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Display advertising
- Search engine marketing (SEM)
- Events & Webinare
- Video Marketing
- Marketing Analysis
- Marketing Automation
- Customer Relationship Management (CRM)