On-page SEO

« Back to Glossary Index

What is on-page seo

What is On-Page SEO?

The term on-page SEO refers to all measures that can be implemented directly on the website. This is to ensure that Ranking of the page. This includes, for example, the adjustment of keywords, the configuration of the Meta description or of the title to the basics for on-page SEO.

However, in addition to the measures listed above, one should also consider the overall content quality, page performance and content structure. Improving these factors can lead to better positioning in search results. Below you will learn more about the existing criteria for optimizing a website.

What are on-page SEO factors?


Although in the meantime the Keyword optimization alone is no longer enough to rank well, it is still an important factor. However, the focus has shifted more to long-tail keywords these days. These fit better with today's search patterns of internet users. Think about your target audience and the keywords they are searching for. This will help them to understand the Content Create, customize and optimize your website around these keywords.

Tip: Make sure to place your keywords in the text in a natural way, without repeating them too often (Keyword stuffing). This helps Google to better understand and rank the content of your page.

Meta descriptions

A meta description is the short description, the search engine results and appears under the headline in a post. This should describe the content on the website. However, it is even more important to include all relevant keywords in this section. This allows it to be checked and scanned by search engine crawlers. At the same time, the descriptions should be limited to under 160 characters. This ensures that the entire description is displayed in the search results.

Tip: It should describe the main topic of the page and contain keywords (max. 160 characters). Example: "Discover delicious vegan recipes for every day. Easy to prepare, healthy and delicious. Find your new favorite recipe on DeinVeganesKochbuch.de!"

Headings (H1, H2, H3)

Headings are important to structure the content of your page and make it easy to understand for both users and search engines. Use H1 for the main title, H2 for subtitles and H3 for additional subheadings. Make sure to include keywords in the headings.

Alt text

A Alt text refers to the displayed content of an image file, so that the page can be indexed more easily. So if you have an image on the topic "SEO Tools", your alt text should explain the content of that image so Google can read it.

Tip: Always add alt text with relevant keywords to your images, for example: "Vegan avocado toast with cherry tomatoes and basil".

Title tag

The title tag refers to the title of your web page or the main heading you see in search engine results pages. This is a way to include relevant keywords and make the Ranking of a page.

Tip: Make sure that it is meaningful, contains keywords and is not too long (max. 60 characters). Example: "Vegan Recipes - Simple & Delicious | YourVeganesKochbuch.de".


Site security is more important nowadays than ever before, and enabling Secure Sockets Layer (SSL) security technology is crucial for that. By doing so, you can get an improvement in the security, trustworthiness and transparency of your site. Likewise, Google prefers websites that are SSL-enabled, making this essential for on-page SEO as well.


An organized URL structure allows search engines to efficiently find the website crawl, whereby the Ranking can be increased. In addition, a clear structure makes it easier for the user to navigate through the website. Furthermore, your URLs should contain keywords that appear on your page.

Tip: The URL your page should be short, concise and speaking. It should be the mainKeyword and have no unnecessary characters or numbers. Example: "www.deinveganeskochbuch.de/vegane-rezepte/avocado-toast".

Internal linking

Internal linking of similar articles or pages is another important factor for on-page SEO. Linking to different relevant pages on your website makes it easier for search engines to crawl all pages. It can also make visitors stay on the site longer and click through the different articles.

Page yield

In addition to the factors that deal with the quality and structure of the content, the performance of your website is also an essential Ranking-factor. If pages take a long time to load, this has a negative effect on the position in the search results. This is due to the fact that the bounce rate of users increases. The same applies if a page is not adapted for mobile devices.

Search engines evaluate this and use these values as a key factor for page ranking. This makes it crucial for website owners to consider the size of the image files on their pages.

Conclusion about Onpage SEO Optimization

Onpage SEO optimization is an essential part of successful websites and can be considered the foundation of a well-built house. Without a solid foundation, the best offpage SEO measures and content can do little. Optimizing the onpage factors ensures that Google and other search engines can better understand, rank and evaluate your website.

Think of Onpage SEO like sorting and labeling books in a library. If the books are well organized and labeled, both librarians (search engines) and visitors (users) will find the information they need quickly and easily. It is the same with the optimization of Title tags, meta descriptions, headings, URLs and Keyword-Use.

The Internal linking in turn, can be seen as a helpful navigation system that guides visitors through the maze of content, helping them find the right path and not get lost. A fast page load time, on the other hand, is like a tidy, well-ventilated house that people like to stay in because it is pleasant and comfortable.

Overall, onpage SEO optimization is a crucial factor for the success of your website. If you want to improve this aspect of Search engine optimization you risk losing your site in the vastness of the Internet, like an unlabeled book in a huge, chaotic library. Therefore, it is important to carefully optimize the mentioned aspects in order to create the best possible base for a successful Ranking in the search results.

« Back to Glossary Index


What is Onpage SEO? arrow icon in accordion
Onpage SEO refers to all measures that serve to increase the visibility of a website in the organic search engine rankings. Here, the individual pages or sub-pages of a website are optimized so that they better understand the search engine algorithm and are thus more visible in the organic SERPs.
What is the difference between onpage and offpage SEO? arrow icon in accordion
The difference between onpage and offpage SEO is the following: Onpage SEO refers to all measures that are carried out on one's own website to increase visibility. This includes, for example, the optimization of the code, the content and the structure of the pages. Offpage SEO refers to all measures that are carried out outside of one's own website in order to increase visibility. These include, for example, link building measures and social media marketing.
What are the most important factors to consider when doing onpage SEO? arrow icon in accordion
The most important factors to consider when running onpage SEO are: 1) optimizing page structure to help search engine crawlers, 2) optimizing content to provide users with the most relevant and quality content possible, 3) using meta tags and titles to inform search engines of what a page represents, 4) optimizing URL structure to help search engines better understand what is on a page, and 5) optimizing page code to ensure the site is crawled correctly.
Why is Onpage SEO important? arrow icon in accordion
Onpage SEO is important because it helps increase a website's visibility in organic search results. By optimizing the page structure, code and content, search engines can better understand the website and thus provide more relevant search results.
How long does it take for onpage SEO optimizations to take effect? arrow icon in accordion
This depends on the specific optimizations. As a rule, the changes should become visible within a few weeks or months. However, it is important to remember that onpage optimizations are a long-term process and continuous adjustments are necessary to achieve the best results.
Which tools are best for onpage SEO? arrow icon in accordion
There are many different tools that are suitable for onpage SEO. Some of the most popular tools are Moz Pro, Screaming Frog SEO Spider, Google Search Console and the YOAST SEO plugins for WordPress.
How can you make sure you don't make any onpage SEO mistakes? arrow icon in accordion
To make sure that you do not make any mistakes in onpage SEO, it is recommended to regularly check your own pages. For this purpose, various tools such as Google Search Console or Screaming Frog SEO Spider can be used. In addition, one should observe the guidelines of the search engines and optimize the pages accordingly in order to achieve the best possible visibility.
Why is solid keyword research important before starting onpage SEO? arrow icon in accordion
A solid keyword research is important as it helps to identify the right keywords that should be considered in the onpage optimization. It is important to find relevant keywords, as they help to achieve the best possible visibility.
What is the best way to monitor onpage SEO? arrow icon in accordion
To monitor onpage SEO, it is advisable to regularly check the rankings and visibility of the pages. The Google Search Console or various rank tracking tools are suitable for this purpose, for example. In addition, one should regularly check one's own pages to ensure that no errors occur.
How often should you perform onpage SEO optimizations? arrow icon in accordion
It is important to perform onpage SEO optimizations continuously in order to achieve the best possible visibility. Since search engine guidelines change regularly, one should check one's pages at least once a month and adjust them accordingly.

With top positions to the new sales channel.

Let Google work for you, because visitors become customers.

About the author

Social Media & Links:

Your free gift!
Our SEO strategy

You want more visitors and better Google rankings?

Watch our free SEO strategy webinar now and understand where your SEO levers are and how to tackle them head on.