At Off-page SEO is about everything that doesn't happen directly on your website. Optimizing your website is called on-page SEO and includes things like website structure, content, and speed optimization. With the Off-page SEO is about link building, social media and local SEO, among other things.
In other words, it's about attracting more visitors to your website and presenting your business as it really is.
Create visibility, trust and brand awareness
When you focus on on-page SEO, you do everything in your power to make your website great. You're writing great content, you have a solid website structure, and your mobile site loads in just a few seconds. All is well in the world. Off-page SEO on the other hand, helps you attract the hordes of visitors and potential customers. Both are important pieces of the puzzle.
By writing quality content, you can rank in the search engines, but by getting a few great, relevant websites to link to that content, you increase the chance that you'll end up a few spots higher. The same goes for building your brand and establishing trust. This doesn't just happen on your website, but more importantly, outside of it. Reviews, for example, can make or break your business. You need them, but they mostly appear on external websites. These are all factors that contribute to your Ranking Contribute.
It's not only important that you rank well for your keyword, but also that you inspire confidence and convey a sense of authority. You need to appear to be the best search result, not only in technical and content terms, but also in reality. Popularity, quality and Relevance are the be-all and end-all.
Much of this is related to link building
Links are the glue that holds the Internet together. Search engines use links to determine how valuable a piece of content or a particular website is. Getting quality links has always been a good tactic when you're dealing with the Ranking serious.
And who doesn't? Lately, however, there seem to be some people debating the importance of links. We strongly believe in the importance of links. Of course you need the good links.
Don't buy anything and keep a close eye on where and how you get linked. We have written several guides on how to get quality links for your website and what not to do when link building.
Social media helps to a certain extent
Social media in itself is not important for good search engine rankings. However, they offer you a unique opportunity to connect with customers and potential visitors.
Being on social media doesn't really help your visibility in local search. And even if you are very popular on social media, it is unlikely that this popularity will translate directly into higher rankings in local search.
You should focus your social media efforts primarily on engaging your customers with interesting content, promotions (if relevant), polls, and conversations that increase their liking of your brand. You can promote your site to some degree, but generally the improvements in your local rankings will come from other factors."
Local SEO is also off-page SEO
Local SEO is important if your business is locally focused. For local businesses, part of the Off-page SEO actually in-person SEO. Word-of-mouth plays a big role in bringing people to your business. Not only that, but satisfied customers can leave reviews online that Google - and other potential customers - can use to see how good you are.
Off-page SEO is an essential part of your SEO strategy
As we have already shown, complements Off-page SEO the on-page SEO. The two go hand in hand. You need to focus on your link building, branding and appearance to get the most out of your SEO.« Back to Glossary Index