Long Tail Keyword

« Back to Glossary Index

What is a long tail keyword

Two buzzwords that relate to both content optimization and AdWords targeting are "Long Tail Keywords" and "Broad Keywords". It's important to understand the difference between the two to effectively optimize on-page content and AdWords campaigns.


What is a long tail keyword?

A Long Tail Keyword is typically a four or more words comprehensive phrase that is very specific to a particular product. Although these keywords tend to have fewer websiteTraffic they usually lead to higher conversions. This is because a visitor with a detailed search term (e.g. "black t-shirt with white trim") knows exactly what he wants and is more likely to buy.

The long-tail keywords are important because there is less competition within these keywords, giving a higher Ranking for organic search queries and a lower CPC corresponds in the paid search. They are also often searched for when someone actually has a Purchase intention has, as opposed to just surfing.

For example, a Google search for "coffee" would return almost endless results. However, if a searcher is looking for a "medium roast coffee bean vacuum pack" because they know exactly what they are looking for, this targeted search would narrow down the results significantly. This in turn leads to easily conquered Traffic, less competition, and lower costs for text ads and PLAs.


What is a Broad Keyword?

On the other hand Broad Keywords exist usually from one to three terms, are less specific and generate a broad set of results. If you use Broad Match in Ads, your website link or ad can appear whenever a search contains a term in your phrase. For example, if the keyword is "coffee beans", your ad can appear when a user searches "coffee makers" or "pinto beans".

Since a broad match generates a variety of results, there is an opportunity for searchers to click on your link when searching for unrelated topics. The cost of Broad Keyword Campaigns can add up quickly. However, when Brand awareness and high visibility the targets are, broad keywords can be effective if used strategically.

The difference between these two types of keywords can be seen as a "Quality versus quantity" are grouped together; long tail keywords are likely to bring you more quality visitors and conversions, while a broad match is likely to get you higher visibility.

Marketing is an ever-changing chessboard in which keywords are of critical importance. To take full advantage of a keyword strategy, you need to recognize the differences between long tail and broad keywords. That way, you'll bring more of the kind of visibility - either quality or quantity - that you want for your business.

« Back to Glossary Index


What is a long tail keyword? arrow icon in accordion
A long tail keyword is a search term that consists of several words that represent a more specific search query than a short keyword. This keyword is used for search engine optimization (SEO) to generate traffic for a website.
Why should I include long tail keywords in my SEO strategy? arrow icon in accordion
Long tail keywords allow you to specify your audience and appear in search engine rankings more easily. Since the number of searches associated with long tail keywords is less than the number of searches for general keywords, your chances of your content being listed in the search engine rankings are higher.
How can I identify long tail keywords? arrow icon in accordion
You can identify long tail keywords by researching your market to understand what search terms your audience uses. You can also use tools like Google Adwords Keyword Planner to identify commonly used keywords.
What is the difference between long tail and short tail keywords? arrow icon in accordion
Short tail keywords are more general and consist of one or two words, while long tail keywords are more specific and consist of multiple words. While short tail keywords receive more search queries, long tail keywords are less competitive and easier to achieve in search engine rankings.
Why are long tail keywords less competitive? arrow icon in accordion
Since long tail keywords are more specific than short tail keywords, they receive fewer search queries. Therefore, businesses that use long tail keywords are less likely to compete with other businesses that use the same keyword.
How are long tail keywords used in SEO? arrow icon in accordion
Long tail keywords can be used on your website to better optimize your content and improve your website's search engine ranking. You can also use long tail keywords in your meta tags, titles, and descriptions to create more relevance for your content.
How long should long tail keywords be? arrow icon in accordion
Long tail keywords should be at least 3 to 4 words long, but they can be longer. However, they should not be too long, because search engines only consider the first words.
What kind of keywords should you use as long tail keywords? arrow icon in accordion
You should use keywords that are relevant to your audience and that describe specific products, services, or topics. Long tail keywords should also be unique to your brand to better optimize your content.
What other SEO strategies should be used to get more traffic? arrow icon in accordion
Besides long tail keywords, other SEO strategies can be used to get more traffic such as using meta tags, titles and descriptions, optimizing images and optimizing links.
Are there any disadvantages to using long tail keywords? arrow icon in accordion
One disadvantage of long tail keywords is that they receive fewer searches than short tail keywords. This makes it less likely that your content will be listed in search engine rankings. In addition, long tail keywords are more difficult to identify because they are more specific and require more effort to research.

With top positions to the new sales channel.

Let Google work for you, because visitors become customers.

About the author

Social Media & Links:

Your free gift!
Our SEO strategy

You want more visitors and better Google rankings?

Watch our free SEO strategy webinar now and understand where your SEO levers are and how to tackle them head on.