What is a keyword analysis?
Der (z.B. für Unternehmen) wichtige Prozess der Analyse potentieller Suchbegriffe oder Keywords, welche durch organische und bezahlte Suche Traffic on websites will bring Keyword-Analysis called. It is therefore the starting point and cornerstone of any SEO strategy!
In dem man versteht, welche Suchanfragen User zu einer Website in einer Suchmaschinen wie Google eingeben, können Webmaster den Content und die Zielseiten besser anpassen. Damit ist es möglich mehr Traffic zu generieren und die Conversion Rates zu erhöhen. Aus diesem Grund ist die Keyword-Analyse eine wichtige Fähigkeit für alle SEO- und PPC-Experten.
The Keyword-Analyse hilft, die Conversions zu steigern. Zudem hilft Sie neue Märkte zu erschließen und die Ausgaben zu optimieren, aber sie erfordert eine zeitaufwändige Recherche. Dies ist jedoch ein wichtiger Faktor um der Konkurrenz stets einen Schritt voraus zu sein.
Why is keyword analysis so important?
Marketing is inherently based on the analysis of a market. The key to optimizing any budget allocation and market reach of marketing strategies is "field testing." Search engine marketing is no different. Since keywords determine the entire search campaign here, prior analysis should be the main focus.
This allows you to:
- Optimize spending: Allocate more budget to successful keywords and avoid wasteful spending on those that don't get results
- Increase conversions: Identifying and focusing on keywords that convert well is good for optimizing the Conversion Rate and the return on investment (ROI)
- Prioritize your time: Spend your time optimizing the areas that have the greatest impact on your bottom line
- Find new markets: Use the Keyword-Analysis, to find out your Long Tail Keywords and to expand more specific Keyword-queries and discover corresponding leads
Despite all the benefits, most people don't spend nearly enough time on analysis because it's time-consuming and tedious. However, the advantages of continuous analysis outweigh the disadvantages, among others, because most of your competitors probably do not do it - criminally - for the reasons mentioned above. Thus, you have an opportunity. Namely, to stand out from your competition and dominate you with the most current and strongest keywords!
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