What is a keyword analysis?
The (e.g. for companies) important process of analyzing potential search terms or keywords, which can be found through organic and paid search Traffic on websites will bring Keyword-Analysis called. It is therefore the starting point and cornerstone of any SEO strategy!
By understanding which search queries users enter for a website in a search engine such as Google, it is possible to Webmaster better customize the content and the target pages. This makes it possible to Traffic and increase conversion rates. For this reason, the Keyword-Analysis is an important skill for all SEO and PPC experts.
The Keyword-Analytics helps to increase conversions. It also helps to open up new markets and optimize spending, but it requires time-consuming research. However, this is an important factor to stay ahead of the competition.
Why is keyword analysis so important?
Marketing is inherently based on the analysis of a market. The key to optimizing any budget allocation and market reach of marketing strategies is "field testing." Search engine marketing is no different. Since keywords determine the entire search campaign here, prior analysis should be the main focus.
This allows you to:
- Optimize spending: Allocate more budget to successful keywords and avoid wasteful spending on those that don't get results
- Increase conversions: Identifying and focusing on keywords that convert well is good for optimizing the Conversion Rate and the return on investment (ROI)
- Prioritize your time: Spend your time optimizing the areas that have the greatest impact on your bottom line
- Find new markets: Use the Keyword-Analysis, to find out your Long Tail Keywords and to expand more specific Keyword-queries and discover corresponding leads
Despite all the benefits, most people don't spend nearly enough time on analysis because it's time-consuming and tedious. However, the advantages of continuous analysis outweigh the disadvantages, among others, because most of your competitors probably do not do it - criminally - for the reasons mentioned above. Thus, you have an opportunity. Namely, to stand out from your competition and dominate you with the most current and strongest keywords!« Back to Glossary Index