Image SEO

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What is Image SEO

Your website may consist of various elements. Most of these elements are recognizable to the normal user and some of them are not, such as the source code of your website backend. However, when it comes to images, they are one of the most important visual elements of the website, which you can use in the Search engine optimization should pay attention to. In this article you will learn everything you need to know about the Image SEO should know.

What is Image SEO?

Image SEO is a search engine optimization technique that helps to increase the visibility of your website through a better Ranking of your web images is used in Google search. Search engines today have an improved ability to find images using AI and machine learning. Still, search engines can't read all the data from an image. This is where so-called image optimization comes in.

Why Image SEO is important

Just like your onpage SEO, your images SEO is also of great importance. It's all about getting discovered and providing the best possible UX to the user when they visit your site. There are some important aspects that you need to consider when it comes to Image SEO goes:

Website loading time

You should adjust the size of your image files. Users usually don't wait long for a page to load.

For example, Amazon has also done research and found that they can lose almost $2 billion if their website loads slowly. If you have images that have a high resolution, you should optimize them as fast as possible. This is important not only because of the user experience, but also because Google considers page speed as an important ranking factor.

Positive user experience

Providing a flawless UX is crucial if you want to ensure a pleasant experience for target customers when they visit your website. One way to do this is to optimize your images, as described above. This will improve your loading speed and as a result it will improve the overall UX of your site.

Viral potential

It seems like a cliché, however, a picture on your website is worth a thousand words.

Think about the following scenario for a moment: you want your images to be high quality and appealing. But as we mentioned earlier, high quality images can slow down your page. And if your page loads slowly, the user may close the page quickly. Thus, he also misses the opportunity to share the content of the page in his social media account. Sharing content within social media platforms can also lead to viral success. It is important to find the right balance between image attractiveness and quality.

Find the right image

Images can help readers in many ways. For example, they can make an article 1000 words easier and more enjoyable to read.

Use unique images and logos

If you have your own high-quality designs and images as part of your brand, it is advisable to add them to your website to stand out from the competition with standard images.

Because of this, each page of yours should have specific images and logos of you that can be linked thematically. This is essential for the search engine optimization of your page, because if an image is surrounded by text and if the image is related to the topic in the text, the page will be found by the search engine. Keyword rank better.

Alternative images

If you still don't have unique professional photos or designs, you can turn to other sources. These can provide you with images that are less used than the usual stock photos.

Alternatives to images can be drawings, sketches, diagrams and GIFs, which are among the most popular content types today.

Preparing your images for better image SEO

Once you have the right image, graphic or illustration, it is time to prepare and optimize the image for your website. At this stage, there are many factors you need to consider, such as:

File name

Image SEO starts with the naming of the file. There you should specify your targetKeyword as the file name. This way Google or other search engines will know what this illustration is about.

For example, if you want to rank for "SEO Measures", the filename of the image should include this target.Keyword include.

Mobile display

Responsive optimization of images for mobile devices is crucial for your SEO. If your images are not mobile adapted, the mobile UX will not be satisfactory for users. This can lead to a significant increase in your website's bounce rate.

File size reduction

One of the crucial steps in image SEO is the Compression of your images to the right size. You can use a wide variety of tools to do this. For example, if you use Photoshop, you can select the "Save for Web" option to not significantly affect the image quality.

Placing the images

Even when placing the images on your page, there are some things to consider. It's important to make the illustrations fit in with the rest of the content. Of course, this assumes that the image is relevant to the content.

Caption of the image

Your caption should also match the content of the text.

Captions are also an important component for image SEO. These are used by Google to scan the articles along with the article titles.

XML image SiteMap

Using image sitemaps, Google collects information about the images on your website. This helps the Search Engine, to find images that are not normally covered by Crawl can be found, such as those that are associated with JavaScript-forms can be retrieved.

In order to give Google helpful information about these images on the web page, the defaultSitemap the corresponding details are added. This includes image type, subject, caption, title, geolocation and license.


Image SEO is a technique SEO professionals use to increase the visibility of images in search engines and thus increase the Traffic to increase on a particular web presence. It has many benefits, including: Increasing the visibility and traffic of images that rank higher on search engines, improved user interaction, higher conversion rates, improved usability, and the ability to reach more potential customers.


A disadvantage in the application of Image SEO is that it can take a lot of time and effort to follow all the necessary steps. It also requires that images are optimized correctly before uploading, which can take additional time and cost. Moreover, the changes that are made can sometimes have a negative impact on the quality of the image.

Use cases

Image SEO can be used for several use cases, including: Optimizing images on a website, improving the visibility of images in search engines, increasing the click-through rate of images in search results, and increasing conversion rates when images are displayed in search.

Example 1

A company uses Image SEO, to optimize the images published on its website. They add meta tags and alternative text descriptions to better describe the images. This increases the visibility of the images in search engines and also increases the click-through rate of visitors who click on the images.

Example 2

Another company uses Image SEOto increase the visibility of a particular image in search results. They add relevant tags and alternative text descriptions to better describe the image and make it more discoverable. This increases the click-through rate of the image in search results, thereby increasing the conversion rate of the business.


Image SEO is a technique that SEO professionals can use to increase the visibility of images in search engines. It has many advantages, but it can also take a lot of time and effort to follow all the necessary steps. Image SEO is a very useful technique that can be used for many different use cases, to both Traffic as well as increase conversion rates.

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What is image SEO? arrow icon in accordion
Image SEO refers to the practice of optimizing your images for search engines through thoughtful alt text, appropriate captions, good file sizes and more.
How do images help search engine optimization? arrow icon in accordion
Images make any content more interesting and engaging by helping readers understand the content better. Also, images contribute to your SEO efforts by increasing user engagement and accessibility of your website. There are a number of important factors that can be optimized to improve image SEO on your website.
What is Image SEO and why is it important? arrow icon in accordion
Image SEO refers to the optimization of images for search engines. The goal of Image SEO is to make images easier to find in search engine results and thus drive more traffic to the website. Image SEO is important because it can help make a website more understandable to users and search engines, thus improving the user experience.
Which image format is best for SEO? arrow icon in accordion
You should aim for a file size of less than 70 KB. For large files larger than 300 KB, you should aim for a file size of 100 KB at best. That way, the images won't take extra milliseconds to load, and you'll get lossy, compressed images that don't compromise visual quality.
How do I optimize images for search engine optimization? arrow icon in accordion
An important factor in optimizing images for search engine optimization is the use of relevant and meaningful file names and alt texts. The use of metadata such as titles and image descriptions can also help images to be found more easily in search results. It is also important that images are uploaded in a format that is easy for search engines to read, such as JPEG or PNG.
What is alt text and why is it important? arrow icon in accordion
Alt text (also called alternative text) is an attribute you can add to images that describes what the image represents. Alt text is used by search engines to better understand the image and display it in search results. Alt text is especially important for users who can't access images, for example, because they have a visual impairment or because the image didn't load.
How can I make sure that my images are found well by search engines? arrow icon in accordion
One way to ensure that images are found well by search engines is to use relevant and meaningful file names and alt text. It's also important to upload images in a format that search engines can read well, such as JPEG or PNG. It also helps to place the images near relevant text on the website and list them in the website's sitemaps.
Can I optimize multiple images on a single page? arrow icon in accordion
Yes, it is possible to optimize multiple images on a single page. It is important that each image has meaningful and relevant alt text and that the images are placed near relevant text on the page. It is also important that the images are uploaded in a format that search engines can read well.
Can I add alt text for all images on my website? arrow icon in accordion
Yes, it is possible to add alt text for all images on the website. This can help the website be more understandable to users and search engines, improving the user experience. However, it is important that the alt text is relevant and meaningful and not simply a list of keywords.
How can I optimize my images on social networks? arrow icon in accordion
Optimizing your images for social networks requires a few extra steps. You need to make sure your images are the right size for each platform. You also need to make sure you use the right hashtags and descriptions to get more visibility on each platform.

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