Images Reverse Search

« Back to Glossary Index

What is images reverse search


The Google Images Reverse Search (also called reverse image search) allows users to search for images on the web by uploading or pasting an image (instead of text) into the Google Images search bar. Google then uses the image as a query to find similar images from around the web.

How it works:

  1. AccessGo to Google Images (
  2. Upload imageClick on the camera icon in the search bar. Here you now have the option to URL of an image or upload an image from your device.
  3. ResultsAfter you have uploaded the image or created the URL Google will search for similar images on the web. The results may include exact matches, similar images or even websites where the image appears.

What you can do with it:

  1. Find the origin of an image: If you have a picture and want to know where it originally came from, the Reverse search help find the source or original context of the image.
  2. Check copyright infringement: For artists or photographers, this tool can be useful to check if their images are used elsewhere online without permission.
  3. Identify products or places: If you have a picture of a product or place, but don't know exactly what it is or where it is, reverse image search can help you find more information about it.
  4. Check Fake News: In times of disinformation, you can run an image through reverse image search to see if it was used in a different context or if it was manipulated.
  5. Competitor analysis: Companies can use the tool to see where and how their product images are being used online. This can provide insight into how competitors or partners are using them.


Image reverse search has many advantages. It allows users to easily find similar images on the Internet without having to perform a text search. Users can also compare images from different sources by performing image search only. With image reverse search, users can also identify visual features that they cannot recognize when using text searches.


Image reverse search also has some disadvantages. The biggest disadvantage is that users only get very general results unless they explicitly search for specific features. Therefore, users may not get all the results they want. It is also possible that users get results that do not match their search criteria.

Use cases

Image reverse search can be used in many different areas, e.g.:

- To find and compare similar products.

- To find similar images that represent the same person or a similar object.

- To identify forgeries or other unauthorized copies from an original image.

- To find similar images that differ in terms of colors, shapes and other visual characteristics.

Example 1

A user wants to find a specific product on the Internet. With the image reverse search, the user can use his desired product image as input and find similar products on the Internet. The user then receives a list of results that contain images similar to his product image.

Example 2

A user wants to find an image similar to a specific image. With the image reverse search, the user can use his desired image as input and find similar images on the Internet. The user will then receive a list of results containing images similar to his initial image.


The Google Images Reverse Search is a versatile tool that can be useful in many situations, from verifying image provenance to identifying products or locations. It offers users an easy way to visually search the web and dive deeper into the context and use of images. As with all online tools, it is important to be ethical and respectful of the results, especially when it comes to the intellectual property of others.

« Back to Glossary Index


What is an image reverse search? arrow icon in accordion
An image reverse search is a search-based image recognition system that lets you find images on websites or in online media databases by searching an image you already own. It can help you find similar images that can be associated with a specific website, artist or even location.
How does an image reverse search work? arrow icon in accordion
It works by using an image you have on your computer or mobile device to search an online image database. Reverse image search then compares the image you entered with images in the database and gives you similar results.
Why would I do a reverse image search? arrow icon in accordion
There are many reasons why you might want to do an image reverse search. You may be trying to find a specific image you already have that you need for a blog post or presentation. You can also try to get information about an image you saw on a website or in an online medium. Or you can try to find an image you want to use as a reference.
What are the advantages of reverse image search? arrow icon in accordion
The main advantage of an image reverse search is that you have the possibility to find specific images that match your requirements. Another benefit is that it will help you verify an image's copyright and find out who created the original. In addition, reverse image search lets you look for images that are suitable for a specific website or search for images that match specific criteria.
What types of image reverse search are there? arrow icon in accordion
There are different types of image reverse search, depending on what kind of results you want to get. Some of the most common types are image search by keywords, search by locations, search by specific artists or photographers, and search for images by individual web pages.
How safe is it to use images reverse search? arrow icon in accordion
Generally, image reverse search is a secure and trustworthy search method. However, since it is connected to the Internet, it can protect against possible privacy breaches. To ensure safety, make sure that the website you use is trustworthy and reliable.
What image reverse search sites are there? arrow icon in accordion
There are many different websites that you can use to reverse image search. Some of the most popular are Google Images, Bing Images, TinEye and Yandex Images.
Can I use Images Reverse Search on my smartphone? arrow icon in accordion
Yes, many of the images reverse search websites that you can find online also support mobile devices. These include Google Images, Bing Images, TinEye, and Yandex Images, for example.
Can I use my own images in an image reverse search? arrow icon in accordion
Yes, you can use your own images to search for similar images. However, note that you cannot search for images that are not online.
Is there any way to automate the images reverse search? arrow icon in accordion
Yes, many of the image reverse search websites have tools that you can use to automatically search for images. These tools can help you save time and simplify your image search.

With top positions to the new sales channel.

Let Google work for you, because visitors become customers.

About the author

Social Media & Links:

Your free gift!
Our SEO strategy

You want more visitors and better Google rankings?

Watch our free SEO strategy webinar now and understand where your SEO levers are and how to tackle them head on.