A Featured Snippet is a section of the organic search engine ranking that displays a summary of responses to a user's search query. It is displayed directly below the organic search results and can be in the form of a text, a map or an image.
The biggest advantage of a Featured Snippets is that it helps website owners improve their organic rankings. It is displayed as one of the first results, which means that it gives a website more attention and more Traffic can bring. Furthermore can Featured Snippets Help the user quickly find the information they are looking for without having to click on the website.
A disadvantage of a Featured Snippets Is that it can affect organic rankings. If a website has a Featured Snippet it will be displayed instead of the original ranking. This means that the website will no longer be listed in the Top Organics results, which means that it will have fewer Traffic will receive on their side. Furthermore can Featured Snippets be difficult to create if you do not have the necessary technical expertise.
Featured Snippets can be used for various use cases, including the use of text, maps and images. They are especially useful in answering frequently asked questions in a search query. This allows users to get the information they are looking for faster without having to click on a specific website.
An example of a Featured Snippet is the answer to the question "How much is a five-gallon bucket?". In this case, the Featured Snippet display the answer "A five-gallon bucket contains 19 liters." directly below the organic search results.
Another example is the answer to the question "How long does it take to travel from Berlin to Munich?". In this case, the Featured Snippet display a map showing the distance between the two cities and the approximate travel time.
Featured Snippets are a useful way to improve organic rankings and quickly provide users with the information they are looking for. They can be in the form of text, maps or images and can be extremely helpful in answering frequently asked questions. Although not necessarily beneficial to organic rankings, they are a useful tool for getting more Traffic to a website.« Back to Glossary Index