Definition
Earned Media refers to the comments, reviews and mentions that a brand or company receives on various platforms but does not initiate itself. This also includes customer reviews, Influencer-marketing, blogs, online videos and much more. Earned Media is a low-cost and effective way of advertising that a company can use to gain more control over its brand and attract new customers.
Advantages
The biggest advantage of Earned Media is that it's an inexpensive and effective way to get more Range and attract attention to a company or brand. It can help build trust in a company and attract potential customers by spreading authentic opinions and reviews from satisfied customers. In addition, it can Earned Media help a company learn more about its target audience by responding to comments and suggestions.
Disadvantages
A disadvantage of Earned Media is that it can be difficult to maintain control over the way a company or brand is perceived. There is also the risk of negative reviews or comments damaging a company, as they can be spread quickly and easily on different platforms. Another disadvantage is that Earned Media can be a time-consuming and laborious endeavor, as it takes a lot of time and effort to monitor comments, ratings, and mentions.
Use cases
Earned Media can be used in many different industries and businesses to generate more awareness and engagement. For example, it can be used in hospitality, retail, travel and tourism, and many other industries to attract more customers and build trust. It can also be used to encourage customers to write reviews and comment on social media channels.
Examples
An example of Earned Media is when a customer posts a photo of a product or service on social media. This provides the company with free advertising, which is paid for by organic Range spread.
Another example is when Influencer report about a company or a product. This is another free way to draw more attention to a company and attract more customers.
Conclusion
Earned Media is a low-cost and effective way of advertising that a company can use to gain more control over its brand and attract new customers. It can help build trust in a company and attract potential customers by spreading authentic opinions and reviews from satisfied customers. However, it also carries the risk that negative comments and reviews can damage a company. Earned Media can be used in many different industries and companies to increase engagement and Range to achieve.
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