What is cold calling?
Wikipedia defines Cold calling (also called cold calling) as "soliciting business from potential customers who have had no prior contact with the salesperson making the call." While this sounds a bit creepy and potentially harassing, it is Cold calling an essential part of many businesses that want to sell and market your product or service.
Unfortunately, Cold Calling has a bad reputation due to its intrusive and somewhat annoying nature, especially when you're in the middle of something important. But the point remains: Cold calling is important to your many businesses. That's why we've compiled a list of quick and effective tips and techniques for Cold calling noted that you can implement to increase the chance of working with your Cold calling to be successful.
Tips for successful cold calling
1. do sufficient research beforehand
Although this tip seems obvious, it still needs to be specified. Research relevant and public data about your potential customer - from his name, age, profession and job description. This can make a big difference, because you'll have a rough idea of what makes your counterpart tick. In addition, you have formed a basic idea of the person in your head around which makes it easier to call and score.
That being said, know when to call. Research shows that Wednesday and Thursday calls are the best days to make contact, while the best time is 4pm to 5pm. Plan your time accordingly to make these calls!
2. prepare a script that can be implemented
Especially important - prepare a simple script so that you do not forget what you need to do at the Cold calling have to say. It is important to remember that this script only serves as a reminder of your "Red Thread", the rest is up to you.
What is helpful is to create a strong opening statement by coming across as targeted and specifying the added value to the customer. If your prospects don't see how the product or service, adds clear value, it's likely you'll get stalled. Check out this article to create a solid cold calling script.
Also, while speaking, try to sound like yourself. A common problem with a script is that you tend to talk mechanically because you are too attached to it. Prepare for this eventuality and learn to be warm and sensitive. If it helps, record yourself on calls to hear how your voice sounds and then make appropriate changes.
3. send promotional items to potential customers
Before you make the call, that is. This can be a useful way to smooth the waters from the start. Especially since the customer has gotten an idea of who you are, rather than you being a complete stranger. Anything that is relevant and useful can serve this purpose. It could be a downloadable document, such as an infographic relevant to their industry or a coupon for the product you are promoting.
But again, it's best to do your research so you can send something useful. Zudme you should not send anything just for the sake of it. This could be seen as spam by the potential customer. The key values are: Usefulness and Relevancewhile at the same time remaining promotionally effective.
4. accept the inevitable rejections, because you are part of it
In the Cold calling there is a great chance that you will receive more rejections than acceptances. This, however, is something you need to be prepared for and should expect. Instead of getting discouraged or disappointed by a call that went badly, learn to learn from it.
Don't overreact, but reflect at a later and convenient time to understand what went wrong and how to do better next time. It is easier said than done. Still, you need to stick with it until you are able to handle rejections in a more positive light.
5. telling customer success stories
When you talk to customers, frequent objections to the feasibility of your product inevitably arise. At this point, you find it difficult to continue the conversation. If you don't come up with something quick here, the customer has effectively said goodbye and the call is abandoned.
What you should do to deal with this kind of situation is to talk about success stories with previous (or existing) customers who had similar objections. In fact, this has a lot to do with human psychology. When potential customers hear that you have supplied customers with similar problems, they are more likely to try your product than otherwise.
This is also a main reason why we rely so much on reviews when buying a product online, if it has good ratings and endorsements, it must be a good product.
Making calls requires patience and practice to achieve some success. Hopefully these tips and techniques will work for Cold calling make it easier to make these calls.« Back to Glossary Index