What is Black Hat SEO?
Black Hat SEO is a kind of unscrupulous Search engine optimizationstactics, which is used to control the Ranking the search engine results page (SERP) of a website illegally or to increase the Ranking of a competitor's website.
A website's position on a search results page can be critical to reaching your audience. Depending on the search term and the size of the user ad, only one or two organic results may be visible above the fold. In addition, according to research from Chitka, an advertising network, the top result receives 33 percent of the Traffic, the second 18 percent and the proportion drops significantly at each lower position.
There are several Black Hat SEO-methods, including spamdexing, creating phantom sites, and hacking competitors' websites. White Hat SEO on the other hand, uses legitimate tactics to help a website appear prominently in organic search results.
Search engine providers like Google consider optimization tactics that are deceptive or do not comply with their guidelines as black hat methods. Such tactics can be detected by an algorithm and result in an automatically lowered Ranking. A manual review of the website that detects deceptive practices may result in the website being removed from the Index the Search Engine is removed.
Black Hat SEO can cause search engines to penalize the website and reduce its visibility. This can cause your website to sink to another page of the results page, resulting in a decrease in website visitors. In addition, the use of Black Hat SEO cause search engines to exclude some of your pages or even your entire website from the Index Remove
Black Hat SEO includes a number of techniques that can be used to move a website up in search engine results. These include Keyword stuffing, link spamming and cloaking.
10 examples of Black Hat SEO techniques:
- Keyword-Stuffing: This refers to including an excessive number of keywords in the content of a website to influence search engine rankings.
- Hidden text: This refers to placing text on a website that is invisible to the user but is scanned by search engines.
- Cloaking: This refers to presenting a different version of a website to search engines than to real users.
- Doorway Pages: This refers to creating landing pages that are simply for getting search engines to rank certain pages of a website better.
- Link Farms: This refers to creating unnatural links between websites in order to avoid the Ranking of a website.
- Social Media Spamming: This refers to spreading unsolicited messages or links on social media to Traffic to a specific website.
- Content Scraping: This refers to copying content from other websites and using it on your own website to improve search engine rankings.
- Sneaky Redirects: This refers to automatically transferring visitors of one website to another URL redirect to improve search engine rankings.
- Private Blog Networks: This refers to maintaining a network of blogs or websites in order to create unnatural links to other websites.
- Comment Spamming: This refers to leaving unsolicited comments on blogs or social media that link to your website.
To prevent your website from being linked to Black Hat SEO is penalized, you should follow the guidelines of the search engines. You should make sure that you have only natural and high quality links on your website and you should make sure that your website is easy for search engines to crawl is. In addition, make sure you regularly review and update your content to ensure it is relevant and of high quality.« Back to Glossary Index