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What is A-M-P

What is AMP (Accelerated Mobile Pages)?

If you've ever searched for content on the web and interacted with the results on a mobile device, you've probably come across AMP or Accelerated Mobile Pages bumped.

The AMP is an open source framework developed by Google in collaboration with Twitter. The Accelerated Mobile Pages ensures better and faster renderings of websites on the mobile web. At its core, the framework allows you to load less load-heavy results for mobile by simplifying the HTML and adhering to optimized CSS rules.

In addition, AMP was originally developed in response to Facebook's "Instant Articles". Over the years, however, it has evolved into a powerful platform for delivering content directly from search results at near-unbeatable speeds. A few months ago, Google drew a line in the sand with the announcement that it was developing for adding AMP technology framework to the web standard.

How does AMP work?

By and large, the AMP framework consists of 3 main parts.

  • AMP HTML: Think of AMP HTML as a slimmed-down version of regular HTML. The AMP framework has strict rules for the HTML tags. To ensure fast page loading as a result, certain HTML elements such as forms are not allowed in AMP. The AMP framework also requires that you use an optimized version of CSS. Check out the full list of required HTML tags for the AMP framework. None of this should be new if you're used to creating web content with modern HTML and CSS.
  • AMP JS: To ensure fast page loading on mobile platforms, AMP restricts the use of Javascript. The only exception is AMP scripts, which are optimized with page load acceleration in mind. What AMP removes with in the context of JS, it provides with a library of easy to implement components. With AMP's extensive component library, you can create animations, dynamically load content, change the layout, and more. (And don't worry, there's also an AMP component for DSGVO compliance).
  • AMP-CDN: An important component of the AMP platform is the proxy-based Content Delivery Network (CDN), which is commonly known as AMP Cache. The CDN fetches AMP content and caches it for fast delivery. By default, the AMP CDN caches all valid AMP content and does not provide an option to unsubscribe. However, you can still use your own CDN provider on the AMP cache to serve your Content-customize deployment configurations.

So, should I use AMP for my website?

In the few years since AMP was launched, it is widely recognized that media sites perform well on AMP. Since the majority of content on media sites is static, these sites have seen a significant increase in organic search traffic. In addition, Google has also made it easy for publishers to highlight their content with Rich Cards. At E-commerce-Websites with highly dynamic content that changes based on user selection (filtering, sorting, adding to cart, and more dynamic user actions) have increasingly shown how much AMP can boost performance on mobile. All SEO and mobile performance enthusiasts seem to agree that a well-implemented AMP website will:

  • Possible increase in organic search traffic.
  • Increase engagement and conversions resulting from faster and better mobile experiences.
  • Reduce the load on your servers as AMP caches CDN and responds to most search results.
  • Provide a way for your content to be better presented in the AMP carousel on mobile search results.
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What is AMP? arrow icon in accordion
AMP is an open-source technology developed by Google to speed up the loading of mobile websites. It's a fast, intuitive way to load web pages on mobile devices without sacrificing usability or functionality.
What are the advantages of AMP? arrow icon in accordion
Using AMP enables faster and smoother loading of web pages on mobile devices, as it is specifically designed for this purpose. It also provides a better user experience with improved navigation and display. AMP can also help websites rank better in search engines as it increases loading speed.
How to use AMP? arrow icon in accordion
Mobile websites can be optimized for AMP use by using a special AMP framework. This framework uses AMP HTML, a special form of HTML, to ensure that the page loads quickly and efficiently. It is also possible to buy or create pre-built AMP pages.
Can web pages load without AMP? arrow icon in accordion
Yes, web pages can be loaded without using AMP. However, as a rule, a longer loading time will be required, resulting in a worse user experience.
How are AMP pages ranked in search engine rankings? arrow icon in accordion
AMP pages are ranked higher in search engine rankings than websites without AMP because they offer faster loading time. Therefore, they increase the chances of a website appearing at the top of search results.
Can AMP pages load on all devices? arrow icon in accordion
Yes, AMP pages can load on all devices, including iOS and Android devices, as well as desktop PCs.
Can interactive elements be used on AMP pages? arrow icon in accordion
Yes, it is possible to use interactive elements such as videos, images, maps, calendars and forms on AMP pages.
How to determine if a page is AMP ready? arrow icon in accordion
To check if a page is AMP-ready, you can search for the AMP logo in your browser or simply load the page from a mobile device to see how fast it loads.
What is the AMP framework? arrow icon in accordion
The AMP framework is a collection of JavaScript and HTML libraries designed to improve the loading speed of mobile web pages. It provides a fast and easy way to load web pages on mobile devices without compromising usability or functionality.
What is the AMP project? arrow icon in accordion
The AMP project is an open source project launched by Google that aims to provide easy and fast loading time for mobile websites. It provides a framework that allows website owners to create and manage AMP-enabled websites.

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