Influencer-Marketing is almost everywhere these days. But what exactly does the term actually mean?
What is an influencer?
Influencer are bloggers and social media users with a strong following and a high engagement rate. Characterized by loyal, active users, they present their Followers their opinion on various topics and issues.
The term simply describes a public figure who has mastered the art of managing multiple social media channels.
Social media users with a lot of Range can have a great impact on their fans and followers, this also applies to the marketing of different products. If a great YouTuber recommends a product on their channel, many followers will look at this more closely based on the recommendation and show their interest.
Influencers: Impact on social media and blogs
Many digital dictionaries designate a Influencer as "a person who has the power to influence buying decisions of others". For a Influencerwho is active on social media platforms, this plays an important role. This is because many make a living out of sharing products through their social channels to generate revenue through sponsorship deals.
Influencer are users of social media platforms who are perceived as trustworthy by their followers and whose opinions are valued by their community enough to influence the community's product purchases.
They therefore offer a lot of potential for brands and advertisers. With the help of an influencer, your product could become the latest must-have item in an entire online community. It is estimated that even microinfluencers, who have an average of around 10,000 followers, can have a major impact on a brand's sales and return on investment (ROI).
Micro-Influencers: Opportunity or Hype?
The definition does not include any statement about the concrete size of its fan base. More important than gross reach is therefore net reach.Range and Relevance of the target group for your marketing goals. Microinfluencers, with a smaller following but a higher engagement rate than social media "stars," can therefore still be a good choice for companies to market products.
« Back to Glossary Index
By 
German 
English 