What is a heatmap? (& how it works)

What is a heatmap?

A Heatmap is a tool that shows you a map or an image on which selected data from your website is displayed. This data can then be used to show the user's activities in a graphical way by using different colors. For example, a heat map shows you graphical image view of the information.

Heatmaps let you see where users clicked on the page or how far visitors scrolled a page. This allows you to determine, for example, which areas on your website are getting the most attention. This shows you a Heatmap visually with easy-to-understand color coding.

A heat map basically uses a "warm-to-cool" color scale or color range to show you which parts of a page are getting the most attention.

Heatmap - How does it work?

In our daily life we see various applications of heatmaps. For example, in the news, for weather reports or on real estate sites. People usually use them to present the data in an easy to understand form.

They are used to determine the value of a website's content or to provide you with the website's information. For example, you can see which areas the viewers clicked on form the most. Heatmaps help you easily understand the complex data as they give you the summarized view of your data in one image.

Heatmaps work by collecting data from a web page. They use a dark-bright color scale to indicate which content of the web page is clicked on more. Therefore, for example, the area where the user clicks the most has a red color. However, where the user shows little interest is then shown a dark, cool color, for example. These shades represent warmth and coldness, which is why the term "cool" is used. Heatmap has arisen.

There are a few types of heat maps that are used for a website:

Click Heatmaps: It informs you about the areas where viewers clicked the most on your website.
Scroll Heatmaps: Scroll heatmaps show how far the user scrolls your web page. This shows a color scale that ranges from light to dark.
Confetti Heapmap: These heatmaps show the origin of the website's clicks. This helps to analyze from which industries or areas the most relevant users come. Confetti uses a different color point for each segment.

Conclusion

Heat maps are a great way to analyze all the detailed information of a web page. It will help you to know the view of the viewer and with the help of the Heatmap-report, you can make necessary changes on your website or pages to increase the conversion rate from the current one. Traffic increase. On the basis of the Heatmap-With the help of a heat map you'll be able to know where to place important content or where to place links and how important the content of your website is. Heat maps will definitely provide you with all the necessary information about your website to achieve the best possible result. Thus, you can increase user engagement and, as a result, profit.

« Back to Glossary Index

FAQ

What are Website Heat Maps?

Website heat maps are a visual tool that displays your website in a kind of heat or color map, with brighter colors indicating a higher concentration of activity on the website. These maps show you where your visitors are moving around your site and how much time they are spending in certain places. This information can help you gain insights about your content and about the usability of your site.

Why should I use Website Heat Maps?

Website heat maps help you gain insights into how your website is being used. You can measure activity on your website and identify pages that are getting too little attention. This can help you optimize your content, revise your website and improve usability.

How exactly do website heat maps work?

Website heat maps work by displaying actions such as mouse clicks, mouse movements, mouse wheel movements, and scrolling on your website. The data displayed is then used to create a heat or color map that shows you which areas of your website are getting the most attention and where your visitors are moving around your website.

How is the website Heat Map used?

The Website Heat Map can be used to gain insights about your website based on data. For example, you can use it to find out which areas of your website get the most attention, how far visitors scroll, and which links are clicked on the most. With this information, you can optimize your content and website.

What are the different types of website heat maps?

There are different types of website heat maps, which can vary depending on the requirements. The most common are the mouse click heat map, the mouse wheel heat map, and the scroll heat map. The click heat map shows where visitors click on your website, the mouse wheel heat map shows how often and where visitors use the mouse wheel, and the scroll heat map shows how far visitors scroll.

Can I create website heat maps manually?

No, website heat maps cannot be created manually. To create a website heat map, you need to use a special tool that tracks all actions on your website and then converts the data into a heat or color map.

How up-to-date is the information displayed in a website heat map?

The information in a website heat map is usually very up-to-date. Since the data is collected in real time, it is always up to date.

What are the costs associated with using Website Heat Maps?

The cost of using Website Heat Maps depends on the tool you use. Some tools are free, others can be paid.

Can I use website heat maps to see how visitors are using my website?

Yes, website heat maps can help you see how visitors are using your website. These maps show you which areas of your website are getting the most attention and where your visitors are moving around your website.

What insights can I gain from using website heat maps?

With Website Heat Maps, you can gain insights about how your website is being used. You can find out which areas of your website get the most attention, which links are clicked the most, and how far visitors scroll. This information can help you optimize your content, improve usability, and revamp your website.