Google Dance

New websites, blog posts, articles, and web pages are created every day. To keep up with this near constant flood of web content, Google is also constantly updating its search results and adding new pages. These updates lead to the "Google Dance": a term commonly known among web developers and digital marketers.

The Google Dance refers to the phenomenon of websites jumping in rankings when Google adjusts its rankings and re-evaluates pages. The Google Dance is also known as "random ranking factor". When you edit or add to a website, it is normal to see changes in the SERPs expect from Google. Often causes the Google Dance however, fluctuations, even if nothing was changed.

The Google dance explained

Google's algorithm constantly adjusts the ranking of pages on its website. When new web pages are added and old ones are deleted or no longer used, Google updates its results.

Google is constantly crawling the pages, looking for updates and evaluating the value and Relevance of each page. This naturally leads to fluctuations and changes in the order of search engine results.

How often does the Google dance take place?

In the days of the old Google algorithm changed the Google Dance the ranking drastically about once a month. With Google's current algorithm, the website is constantly updated and the web content is analyzed, so the fluctuations are less dramatic than before.

The Google Dance is still changing rankings, and every time you change your website, you should expect some fluctuation. Some have reported that the most noticeable changes occur on Mondays, but Google rankings can change daily.

Why the Google Dance is important

The Google Dance is important because it can affect your website's ranking and result in more or less visitors coming to your site via Google organic search. The most important thing about the Google Dance is that the changes are often temporary: While Google is re-reading and re-ranking pages, your website may experience small changes in Google search positions.

These fluctuations are normal and should not cause panic. If you experience a fluctuation due to a minor Google Dance-If you try to tinker with your website immediately after a fluctuation, it can worsen the situation and negatively affect your business. Ranking at Google have an impact.

The Google Dance and SEO

If your website is optimized by SEO professionals, Google will notice that changes are being made. If Google notices SEO practices, it may have a temporary negative impact on your website and result in a lower ranking.

The patent for Google's algorithm clearly states, "A document's rank may initially decrease in response to a positive change in its link-based information. After a period of time, the document's rank may increase to its new stable (target) value".

Google recognizes that a positive change does not necessarily lead to an immediate increase in ranking, but can even have the opposite effect. The graphic shows how positive link building can lead to a dip in Google'sRanking can lead, followed by a steady increase.

Google patent

The key here is patience: Google is slow to reward good white-hat SEO practices if you give them time. If you overreact to a negative jump in your Google search engine results, Google may flag your activity, recognizing that you are trying to trick the system to get to the first page.

Good SEO takes time. Let the Google Dance do not deviate from your SEO strategies: Take the fluctuations in stride and continue to implement quality SEO practices, and your Google rankings will slowly rise.