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Google Ads

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What are Google Ads

What are Google Ads?

Google offers advertising space that appears in the first four search results (SERP's) are displayed on google.com. There are two sections of paid Google Adsone above the or organic search results and one at the bottom of the results page.

The sponsored results are marked with the green label "Ad". They can appear in the first 4 search results. The results that can be seen below the Ads are called organic search results.

Google also offers "display ads" that appear on the Google Display Network. The Display Network is an extensive collection of external third-party websites that have partnered with Google and have agreed to serve Google ads. Google ads on the Display Network can be in text, image, video or rich media format and can be targeted in different ways. This includes remarketing and Banner advertising.

 

How Google Ads work

The keywords, which were still called Google AdWords at the time, are auctioned off. Advertisers select a list of keywords that are relevant to their business offerings. Ergo, the keywords that people are most likely to use when searching for the product in question. They then bid on those keywords, basing each bid on how much they are willing to pay to get a Google user to click on their ad.

This bid, combined with Google's Quality Score, which is based on the quality of your proposed ad, determines which Google ads will appear in the SERP appear. When users click on the ads, the advertiser pays a certain fee each time (the cost per click or CPC), which is calculated according to a special formula.

 

Costs

The cost of Google ads varies based on a number of factors, including the competitiveness of your keywords and industries, your geographic location, the quality of your ad campaigns, and more. For example, costs are often in the cents range, but can be as high as 15$ or more for very competitive keywords.

In the US, the average cost per click for Google search ads across all industries is $2.32. In other countries, the average cost of Google ads is often significantly lower.

 

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FAQ

What are Google Ads? arrow icon in accordion
Google Ads are an online advertising program from Google that helps businesses promote their products and services on various digital platforms. With Google Ads, advertisers can place their ads on Google search pages, YouTube, blogs, and many partner websites and apps to draw attention to their business.
How do Google Ads work? arrow icon in accordion
Google Ads works through a bidding program where advertisers pay for ad space. The bidding process is evaluated based on the quality of the ad, the keywords, the advertiser's goals, and the maximum bid amount. Once a bid is placed, it is used each time an ad is served to determine which ad is displayed.
How can I use Google Ads? arrow icon in accordion
To use Google Ads, businesses need to create a Google Ads account and set a budget for their advertising campaign. After that, advertisers can select keywords that are relevant to their ads and then specify what types of ads they want to display, such as text ads, image ads, video ads, etc. After an ad is created and targeted, it can be launched immediately.
What are the costs of Google Ads? arrow icon in accordion
The cost of Google Ads depends on the type of ad and the target audience. Companies pay for Google Ads either per click (CPC) or per ad view (CPM). There may also be additional costs, such as for account management or for targeting specific audiences.
What are the different types of ads in Google Ads? arrow icon in accordion
There are different types of ads on Google Ads, including text ads, image ads, video ads, responsive ads, app ads, and ads for the Google Display Network.
How can I optimize my ads on Google Ads? arrow icon in accordion
To optimize the performance of your ads, you should first identify and sharpen your target audience. After that, you can select different keywords that are relevant to the ad. After that, you should design the ad to be eye-catching and appealing in many different ways. Also, you should contact your ad service provider to get the best campaign settings for your ad.
Can I manage my ads on Google Ads myself? arrow icon in accordion
Yes, you can manage your ads yourself by creating a Google Ads account and setting up the ads, budget control, and campaign settings. However, managing a Google Ads account can be very complex and requires online marketing insights. Therefore, it is recommended that you hire a professional advertising service provider to get the most out of your advertising campaign.
Can I track my Google Ads campaign myself? arrow icon in accordion
Yes, you can track your Google Ads campaign itself by tracking the metrics available in the ad group, ad, audience, and keyword report. This way you can see which ads, keywords, and targeting options are working best and what changes they need to make to improve your campaign.
How can I measure the performance of my Google Ads campaign? arrow icon in accordion
To measure the performance of your Google Ads campaign, you should track KPIs such as cost per click (CPC), click-through rate (CTR), and conversion rate (CR). These KPIs are available on the Google Ads reporting page and can be used to evaluate and optimize campaign effectiveness.
How big should my budget be for Google Ads? arrow icon in accordion
The size of your Google Ads budget depends on your goals and your expectations. It's important to have a realistic budget that will help you achieve your goals. It's also important to review your ads regularly to make sure you're not exceeding your budget.

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About the author

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Niels Stuck

Niels Stuck has 10 years of SEO experience and is the founder of the SEO agency "WOLF OF SEO". He gained practical experience by building 20+ affiliate sites alongside his marketing studies. Finally, he wrote his bachelor thesis about the influence of SEO on Google rankings, traffic and sales development in the form of a case study. Today, he specializes in e-commerce SEO and helps more than 80 companies build a sustainable organic revenue channel through SEO. Niels advises startups, established brands and corporations in search engine optimization of their online stores and primarily focuses on data-based content strategies and link building. He shares his knowledge about SEO and online marketing in this blog, as a speaker at conferences, in podcasts and as a guest author for OMT, Forbes, Starting Up and many more platforms.
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