Fresh Content

What is Fresh Content?

What do you mean by Fresh Content, in German: neue Inhalte? Content that was published today? Content that is updated regularly?

The term "Fresh Content" stands for content that delivers new added value. So it's not just "new" content - in terms of when it was actually created or published - but also content that reflects new meanings and what's behind them.

Fresh Content is, among many other factors, a Ranking Factor of Google, which influences the Quality Score of a website.

Users favor websites with fresh content

When searching for interesting, current and relevant information, users rely on a variety of websites and other digital platforms. A large proportion of users often develop a sense of loyalty to the websites they visit regularly. However, this loyalty does not last long if the websites are not updated regularly.

Build a loyal follower base with regular updates and engaging content

You now know how much new content is appreciated by users. This means that users will always prefer websites that offer new added value. There is already a lot of data to support these assumptions. So if you want to attract and retain potential customers on your website, you need to offer something of clear value: Interesting, engaging, and frequently updated content!

It's critical when it comes to building a loyal readership, giving readers with each new visit Fresh Content to be made available. Of course, there is a caveat to this, as the mere provision of Fresh Content not alone ensures that your website will build a loyal readership. The Fresh Content must represent added value for the visitor, i.e. it must be informative, entertaining and unique.

Therefore, when creating new content for your website, it is very important to create something unique. Only in this way your readers will get the feeling that they can find this kind of content only on your website and nowhere else.