Customer Journey

What is a customer journey?

The Customer Journey can most simply be described as Map which helps you understand your customers as they visit your website. In addition, it provides tips on what you can do to improve your customers' journey to your website. improve, in order to achieve the best possible Return Rate to reach. When you select "the Customer Journey"document, so form from existing data different Behavioral scenarios of the customers.

The importance of a customer journey map

The use of a Customer Journey Map to analyze user behavior helps a company understand how its customers go through the entire sales process and how they feel during their time there.

This approach offers two key advantages:

• This allows decision-makers to focus on the customer.
• It helps facilitate every step of the buying experience for potential leads.

Because: if your customers are not satisfied, even the best marketing team is of no use to you.

How do you plan a customer journey?

The most important aspect of creating a compelling Customer Journey Map is to look at the process from the customer's point of view. There are 2 possible approaches to finding this out:

Analytical research
Using the analytics of your website tells you exactly:

• where the customers are located,
• How much time they spend with you
• and when they go.

Anecdotal Research
Collecting this data is difficult. How do you find out what the customer thinks?

Social media helps gauge how customers feel or think. If someone is happy or upset about their experience with a company, they might feel compelled to let you know on Facebook or Twitter.

Surveys on your social media channels about customer experience, can also help collect data for research. In addition, tools to measure the Customer Journey a must for long-term planning.

In summary:

In order to achieve good rankings in search engines and to increase the Traffic to your business, you hear a lot about using content marketing and SEO. But it's too easy to lose sight of the fact that the customer experience - and thus the Customer Journey - the success of your company.

Understanding what kind of experience the customer has when visiting your website is thus crucial for long-term growth. Once you are able to visualize how your visitors interact with your brand and determine why they stay or leave, you can achieve a better experience for current and future customers.