Wahu

Building a strong and organic sales channel for a real wood balance board & fun sports manufacturer through Google top rankings.

Project WAHU

Hard Facts

Destination

Building a monthly sales channel for Wahu through Google Toprankings.

Period

01.03.2021 to 17.11.2021 - approx. 8 months

Result

7,200 $ Advertising budget saved through organic advertising Traffic.

+
Increased from € 0 organic SEO revenue to 5-digit SEO revenue.

Status

Active 

Lead

Markus Friedrich

Budget

Low

Cooperation

2021 - Advisory

Difficulty

Light (4/10)

Executive Summary

Google rankings

Keywords on page 1
5
+3.920 %
Keywords on in the top 3
5
+2.480 %
Keywords in 1st place
0
NEW
Value of monthly traffic
0 $

(Costs if the Traffic through Google Ads would be purchased)

Traffic

Beginning of March 2021

Traffic

Mid-November 2021

→ 820-fold Traffic

Rankings

Status 01.03.21

Rankings

Status 17.11.21

→ 2480 % more keywords in the Google Top 3

→ 72 additional keywords in the Google Top 4-10

-> almost 1546 % more keywords in the Google Top 100

Traffic

The overview

+ 25.200 %

Visibility growth

+ 76.000 %

Visitor growth - comparison of time periods (approx. 8 months+)

Before:
28.07.2020 – 01.03.2021

→ approx. 53 organic clicks

 

After:
01.03.2021 – 17.11.2021

→ approx. 40,300 organic clicks

 

→ 40,247 organic clicks more

WAHU

The task

The balance board online store WAHU wants to build a sales channel through organic Google traffic and rank for the few - but exciting - terms related to balance boards.

Target: Top rankings for all terms related to "balance board".

The initial situation:

The website was created at the turn of the year 2020 / 2021 and started from scratch as a brand new brand, no Content, SEO texts or Backlinks.

The relatively young brand had no rankings at the start, which was not a good basis for the SEO project with the completely new website. As a result, no SEO measures had been implemented up to the launch date. There were still no copywriters or Backlinksand no content strategy or SEO texts. Fortunately, the niche is very specific and doesn't have much competition, so conquering the terms shouldn't be a Herculean task.

Wahu

The goals

Searches /month

Change of position

Balance Board

> 40.000

+99 places - in 1st place

Wood Board

> 200

+38 places - in 1st place

Balance board exercises

> 1200

+96 places - in 4th place

WAHU

The battle plan

  1. Phase: Text optimization & Onpage optimization
    Keyword-optimized texts for product & category pages, as well as Onpage optimization the entire website.
  2. Phase: Keyword-optimized content contributions
    Blog posts on all topics related to balance boards to build and strengthen topic relevance.
  3. Phase: Through Link building on position 1-3
    Should be a worthwhile Keyword get stuck in front of positions 1-3 and do not improve, we use Link buildingto achieve these rankings as well.

     

Conclusion:

  • Product keywordsLow competition on the product keywords,
  • Categorykeywords: Medium competition on the categorykeywords
  • Contentkeywords: Low competition on blog topics.
  1.