Building a strong and organic sales channel for a real wood balance board & fun sports manufacturer through Google top rankings.
Building a monthly sales channel for Wahu through Google Toprankings.
01.03.2021 to 17.11.2021 - approx. 8 months
7,200 $ Advertising budget saved through organic advertising Traffic.
+
Increased from € 0 organic SEO revenue to 5-digit SEO revenue.
Active
Markus Friedrich
Low
2021 - Advisory
Light (4/10)
(Costs if the Traffic through Google Ads would be purchased)
Before:
28.07.2020 – 01.03.2021
→ approx. 53 organic clicks
After:
01.03.2021 – 17.11.2021
→ approx. 40,300 organic clicks
→ 40,247 organic clicks more
The balance board online store WAHU wants to build a sales channel through organic Google traffic and rank for the few - but exciting - terms related to balance boards.
Target: Top rankings for all terms related to "balance board".
The initial situation:
The website was created at the turn of the year 2020 / 2021 and started from scratch as a brand new brand, no Content, SEO texts or Backlinks.
The relatively young brand had no rankings at the start, which was not a good basis for the SEO project with the completely new website. As a result, no SEO measures had been implemented up to the launch date. There were still no copywriters or Backlinksand no content strategy or SEO texts. Fortunately, the niche is very specific and doesn't have much competition, so conquering the terms shouldn't be a Herculean task.
Building an organic revenue channel, through top rankings for products of the store, as well as individual very strong subcategories.
Improvement of all relevant meta information and category texts for better findability and comprehensibility of the products.
Top placement for the main keyword balance board through precise SEO measures on the homepage.
The market for balance boards is not yet large. Wahuboard specializes entirely in the balance board, while for competitors such as Amazon, Otto & Co. it is just one of many products. We therefore operate in a niche segment with good potential and can score points with Google thanks to our absolute relevance to the topic.
→ The store's product range includes a Search volume of 50,000 search queries per month
→ Individual products with some competition
→ Competitive strength: 4/10
→ Competitors are:
a) 2+ direct competitors
b) Indirect competitors such as Amazon, Otto & Co.
→ Indirect market leader on Google is Amazon with several million visitors.
Balance Board
> 40.000
+99 places - in 1st place
Wood Board
> 200
+38 places - in 1st place
Balance board exercises
> 1200
+96 places - in 4th place
Conclusion: