Building an organic sales channel for an online dog supplies store through Google top rankings.
Building an organic sales channel for an online dog supplies store through Google top rankings.
01.05.2021 - currently active (29.09.2021) - 5 months+
Plannable organic sales channel established + 2,700 $ monthly advertising budget saved through organic Traffic.
Active
Niels Stuck
Lucas Perduß
Medium
2021 - Advisory
Medium (6/10)
*(Costs if the Traffic through Google Ads would be purchased)
Before:
01.12.2020 – 01.05.2021
→ approx. 5,400 clicks
After:
01.05.2021 – 29.09.2021
→ approx. 13,300 Clicks
Result:
+ 7,900 clicks (+146,29 %)
The aim was and is to generate a reliable stream of new monthly customers through top Google rankings for the store and the products of the Tierliebhaber Shop, as well as with selected blog posts.
Goal #1: Top rankings for posts on pet-related topics with product reference to reach new interested parties (
- continuous)
Goal #2: Top rankings for product keywords to expand organic revenue channel ( - continuous)
Initial situation:
The website was created in 2019, has occasional content contributions, but does not have any content creation or Linkbuilding.
The online store is already active in other marketing disciplines such as performance marketing, social media marketing and Influencer active in marketing. This means that there is a certain level of brand awareness.
This provides a good basis for the SEO project, but no SEO measures had been implemented up to the start date. There were no copywriters and Backlinks have not yet been built.
Dental spray for dogs
> 1.300
NEW - in 1st place
Dog licks human
> 3.200
From 18th place to 7th place
Sleeping positions dog
> 1.000
From 10th place to 6th place
Phase: Text optimization & Onpage optimization (completed)
Keyword-optimized texts for product & category pages, as well as Onpage optimization the whole website.
Phase: Keyword-optimized content contributions (completed)
Content is important for topic relevance, especially for broader product portfolios. Articles on product applications and product materials help Google to confirm topic relevance.
Phase: Through Link building on position 1-3 (completed)
Should be a worthwhile Keyword get stuck in front of positions 1-3 and do not improve, we use Link buildingto achieve these rankings as well.
Conclusion:
By 
German 
English