Building an organic sales channel for a shaving store through Google top rankings.
Building an organic sales channel for a shaving store through Google top rankings.
15.09.2020 - 15.06.2022 - 21 months
Plannable organic sales channel established + up to 14,200 $ advertising budget saved per month through organic advertising Traffic.
Finished
Lucas Perduß
Low
Continuous
Medium (7/10)
*(Costs if the Traffic through Google Ads would be purchased)
+82.300 %
Before:
14.04.2019 – 13.09.2020
→ approx. 70 clicks
After:
13.09.2020 – 12.03.2022
→ approx. 41,000 Clicks
Result:
+ 40,930 clicks (+58.471,43 %)
The aim was and is to generate a reliable increase in new monthly customers through top Google rankings for the store and the shaving store's products, as well as with selected blog posts.
Objective #1: Top rankings for posts on shaving-related topics in order to reach new potential customers (
- continuous)
Target #2: Top rankings for product keywords to expand the organic sales channel ( - continuous)
Initial situation:
The website was created in 2019, has occasional content contributions, but does not have any content creation or Linkbuilding.
The online store is already active in other marketing disciplines such as performance marketing, social media marketing and Influencer active in marketing. This means that there is a certain level of brand awareness.
This provides a good basis for the SEO project, but no SEO measures had been implemented up to the start date. There were no copywriters and Backlinks have not yet been actively built up.
Safety razor
> 99.000
From 67th place - to 1st place
Razor
> 35.000
From 62nd place - to 1st place
Razor blades
> 13.000
NEW - in 6th place
Phase: Text optimization & on-page optimization (completed)
Keyword-optimized texts for product & category pages, as well as Onpage optimization the whole website.
Phase: Keyword-optimized content contributions (completed)
Content is important for topic relevance, especially for broader product portfolios. Articles on product applications and product materials help Google to confirm topic relevance.
Phase: Through Link building on position 1-3 (ongoing)
Should be a worthwhile Keyword get stuck in front of positions 1-3 and do not improve, we use Link buildingto achieve these rankings as well.
Conclusion:
By 
German 
English