Development of a strong, organic sales channel for Solacebands and their website solacebands.com through Google top rankings.
Organic sales channel for Solacebands as well as improving rankings for essential keywords on Google.
October 2022 - Today
15 months
Top 3 in the USA for:
Apple Watch Bands for Woman
Apple Watch Bands for Men
Top 5 in the USA for:
Apple Watch Bands
Continuous
Chris Rost
Full service
10/10
*(Costs if the Traffic through Google Ads would be purchased)
Solacebandsthe online store for smartwatch straps wants to create a sales channel through organic Google Traffic Build up.
Main Goal: top rankings on categories and products and to overtake the extremely strong competition.
As an up-and-coming lifestyle brand, Solacebands is not resting on its laurels. The main focus is on improving online presence and visibility. The goal is to increase organic search engine rankings, optimize the user experience and build a stronger online presence.
Strength of the market:
The lifestyle and fashion market is strong and growing, with an increasing demand for high quality, stylish and affordable accessories. The combination of quality and fashion awareness has positioned Solacebands well in this market.
Position of the customer:
As a new player, Solacebands has made considerable progress. They have been able to build a loyal and faithful customer base through performance marketing channels.
Competitive strength: 10/10. Numerous established brands with large market penetration can be found here, such as Apple itself, Target and Amazon.
Type of competition:
Competitors vary from high-priced luxury brands to low-cost retailers. The market is characterized by the fact that it is highly competitive on both the price and quality spectrum. This makes the market both challenging and exciting for a company like Solacebands.
apple watch bands
≈ 166.000
+95 places - in 4th place
apple watch bands for women
≈ 39.000
+97 places - in 2nd place
apple watch band
≈ 43.000
+95 places - in 5th place
apple watch bands for men
≈ 12.000
+94 places - in 6th place
Phase 1: Analysis phase:
Keyword analysis - Breakdown of all long-tail keywords for quick initial progress.
Competitor analysis - Why do competitors of Solacebands fail and how can we make use of this information?
On-page & off-page analysis - Which small adjustments do we need to make on the website first to achieve optimum results?
Phase 2: Text creation & Onpage optimization: Keyword-optimized texts for all relevant category pages, as well as Onpage optimization the whole website.
Phase 3: By continuously building high-quality and topic-relevant links, we were able to improve month by month for highly competitive keywords.