Smaints

Building an organic sales channel for a medicinal mushroom online store through Google top rankings.

Project Smaints

Hard Facts

Destination

Building an organic sales channel for a medicinal mushroom online store through Google top rankings.

Period

Mid-August 2021 - currently active - 11 months+

Result

Plannable organic Traffic-channel + approx. 1,300 $ advertising budget saved per month through organic advertising Traffic.

Status

Active

Lead

Lucas Perduß

Budget

Low

Cooperation

Full service

Difficulty

Medium (6/10)

Executive Summary

Google rankings

Keywords on page 1

NEW

Keywords on in the top 3

NEW

Keywords in 1st place

NEW

Value of monthly traffic*

0 $

*(Costs if the Traffic through Google Ads would be purchased)

Traffic

Mid-August 2021

Traffic

Mid March 2022

→ 2,800 times the traffic

Rankings

Start

Rankings

Status 16.03.22

→ 49 more keywords in the Google Top 3

→ 89 more keywords in the Google Top 4-10

-> 1275 % more keywords in the Google Top 100

Traffic

The overview

New

Visibility growth

Smaints

The task

The aim was and is to generate a reliable stream of new monthly customers through top Google rankings for the store and Smaints products, with the help of product and category texts and selected blog posts.

Objective #1: Top rankings for articles on the topic of medicinal mushrooms and biohacking with product reference to reach new interested parties ( - continuous)

Goal #2: Top rankings for product keywords to expand organic revenue channel ( - continuous)

Initial situation:

The website was created in 2019, has occasional content contributions, but does not have any content creation or Linkbuilding.

The online store is already active in other marketing disciplines such as performance marketing, social media marketing and Influencer active in marketing. This means that there is a certain level of brand awareness.

This provides a good basis for the SEO project, but no SEO measures had been implemented up to the start date. There were no copywriters and Backlinks have not yet been built.

Smaints

The goals

1. goals

Building an organic revenue channel, through top rankings for products of the store, as well as individual very strong subcategories.

Verbesserung bzw. Erstellung der relevantesten Kategorie- & Produktseiten for better findability and comprehensibility of the products and subpages.

Creation of an informative blog level through keyword-optimized and niche-relevant texts.

2. market overview

Die Nische von Supplements, speziell im Vitalpilz-segement, hat in den letzten Jahren stark an Fahrt aufgenommen. Somit gingen unzählige E-commerce-Shops in diesem Segment online.

→ The store's product range includes a Search volume of several 10,000 search queries per month

→ Products are branded with the name "Smaints".

3. competition overview:

→ Competitive strength: 6/10

→ Competitors are:

a) 10+ other stores for medicinal mushrooms and adaptogens

b) the respective manufacturers of the products

→ The market leaders have organic traffic of up to 10,000 visitors per month

Keyword

Searches /month

Change of position

Cordyceps effect

> 3.600

NEW - in 1st place

Hericium effect

> 1.300

NEW - in 13th place

How quickly do medicinal mushrooms work?

> 250

NEW - in 23rd place

Smaints

The battle plan

Phase: Textoptimierung & Onpage-Optimierung (completed)
Keywordoptimierte Texte für Produkt & Kategorieseiten, sowie Onpage-Optimierung der ganzen Website.
Phase: Keyword-optimized content contributions (completed)
Content ist wichtig für die Topic relevance, vorallem bei breiteren Produktportfolios. Beiträge zu Anwendungen der Produkte und zu Inhaltsstoffen der Produkte helfen Google, die Topic relevance zu bestätigen.

Conclusion:

Product keywords: Below average competition on the product keywords
Categorykeywords: Above-average competition on the category keywords
Contentkeywords: Excessive competition from medicinal mushroom stores, blogs & guides

Smaints

Project Smaints

Hard Facts

Destination

Period

Result

Status

Lead

Budget

Cooperation

Difficulty

Executive Summary

Google rankings

Traffic

Mid-August 2021

Traffic

Mid March 2022

→ 2,800 times the traffic

Rankings

Start

Rankings

Status 16.03.22

→ 49 more keywords in the Google Top 3

→ 89 more keywords in the Google Top 4-10

-> 1275 % more keywords in the Google Top 100

Traffic

The overview

Visibility growth

Smaints

The task

Smaints

The goals

1. goals

2. market overview

3. competition overview:

Smaints

The battle plan

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