Lynis nail store

Development of an organic sales channel for the B2C & B2B online nail design store lynis-nailshop.comthrough Google top rankings.

Project Lynis nail store

Hard Facts

Destination

Establishment of a monthly sales channel for lynis-nailshop.com, through Google top rankings.

Period

01.08.2020 until 01.08.2021
12 months (paused)

Result

16.000 $ = Ø-Traffic-value (encorresponds to the value it costs to Traffic about Google Ads shopping)
& +89 (+154 %) keywords to position 1.

Status

Inactive

Lead

Niels Stuck
Lucas Perduss

Budget

Low

Cooperation

Consulting

Difficulty

Medium. (6/10)

Executive Summary

Google rankings

Keywords on page 1

351

+105,70 %

Keywords on in the top 3

+133,08 %

Keywords in 1st place

+153,30 %

Value of average monthly traffic*

0 $

*(Costs if the Traffic through Google Ads would be purchased)

Traffic

Before

Traffic

After

→ more than 3 times the traffic

Rankings

Before

Rankings

After

→ 133 % more keywords in the Google Top 3

→89 % more keywords in the Google Top 4-10

-> 136 % more keywords in the Google Top 100

Traffic

The overview

+758,34 %

Visibility growth

+ 215,10 %

Visitor growth - comparison of time periods

Before:
30.07.2019 – 30.07.2020

→ approx. 45,672 organic clicks

After:
01.08.2020 – 01.08.2021

→ approx. 143,892 organic clicks

Result:

+ 98,220 clicks (+215,10 %)

Lynis nail store

The task

The online nail design store Lynis Nailshop wants to build a sales channel through organic Google traffic and achieve a top position for all terms related to its nail design products.

Goal: Top rankings for the product categories in order to build up an organic sales channel.

Initial situation:

The online store supplies numerous nail design studios with products, conducts training courses and has a high repurchase rate. As a result, there is a certain level of brand awareness, performance marketing channels are used and the YouTube channel has already generated organic traffic.

This provides a good basis for the SEO project, but no SEO measures had yet been implemented at the time of launch. There were still no copywriters and Backlinks have not yet been built.

Lynis Nailshop

The goals

1. goals

The main goal was to generate a reliable stream of new monthly customers through top Google rankings for the store and Lynis Nailshop products.

Target #1: Top rankings for the product categories to build an organic sales channel.

2. market overview

The beauty market is huge. The sub-segment of the nail beauty niche also offers a lot of search volume potential and is characterized by strong competition, but Lynis-Nailshop does not need to hide behind it with its organic rankings.
This market is not only very extensive in terms of transactional topics, but content topics also form a very broad field that needs to be conquered.

3. niche overview

→ Initial situation: 5/10

→ Competitive strength: 5/10

→ Competitors are:

a) Nail stores, retailers & blogs

b) Large drugstore chains with an online store that sell similar products

c) Pure B2B dealers for nail salons

Product keywords

Searches /month

Change of position

Baby boomer nail design

> 2.500

+24 places - in 1st place

Nail Shop

> 2.900

+5 places - in 3rd place

Nail gel

> 4.200

+68 places - in 6th place

Lynis nail store

The battle plan

Phase: Text optimization & Onpage optimization
Keyword-optimized texts for product & category pages, as well as Onpage optimization the whole website.
Phase: Keyword optimized blog posts
Blog posts / Glossaryentries on related topics and technical terms, as the target group is both B2B and B2C.
Phase: through Link building on position 1-3
Should be a worthwhile Keyword get stuck in front of positions 1-3 and do not improve, we use Link buildingto achieve these rankings as well.

Conclusion:

Product Keywords: below-average competition on the product keywords,
Category Keywords: Average competition on the category keywords,
Content-keywords: Strong competition from beauty magazines and blogs.

Lynis nail store

Project Lynis nail store

Hard Facts

Destination

Period

Result

Status

Lead

Budget

Cooperation

Difficulty

Executive Summary

Google rankings

Traffic

Before

Traffic

After

→ more than 3 times the traffic

Rankings

Before

Rankings

After

→ 133 % more keywords in the Google Top 3

→89 % more keywords in the Google Top 4-10

-> 136 % more keywords in the Google Top 100

Traffic

The overview

Visibility growth

Visitor growth - comparison of time periods

Lynis nail store

The task

Lynis Nailshop

The goals

1. goals

2. market overview

3. niche overview

Lynis nail store

The battle plan

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